Suvremeni plakat - značaj i način privlačenja pozornosti

Žinić, Marinela (2008) Suvremeni plakat - značaj i način privlačenja pozornosti. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Plakati su, kao vizualno sredstvo komuniciranja, oduvijek imali značajnu ulogu koja se kroz povijest mijenjala, a njihova važnost u suvremenom svijetu kontinuirano raste. Postali su nezaobilazni i nezamijenjivi medij u oglašavanju, informiranju i podizanju javne svijesti. Pozornost potrošača plakati privlače na više načina: svojim sadržajem, izgledom i/ili pozicijom. Inovacije se postižu u svim segmentima, kako bi se učinkovito prenijela poruka, promovirao određeni proizvod ili tvrtka, te suzbila konkurencija. Rastući broj plakata predstavlja i svojevrsni problem i narušava gradsku estetiku ukoliko se njihovo postavljanje ne regulira.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Brozović, Maja
Defence date:	2008
Abstract in english:	As a means of visual communication, posters have always had an important role, which was often modified through history. Its importance cotinuously grows in the modern world. They have become inevitable and irreplaceable medium in advertising, informing and rising public awareness. Posters attract consumers attention in several ways: by its content, esthetics and/or position. In every segment there are inovations in order to effectively convey the message, promote a product or a firm, and beat the competition. Growing number of posters presents a problem and degrades city landscape if not regulated properly.
Uncontrolled Keywords:	plakat, pozornost, inovacija, poruka, pozicija
Keywords in english:	poster, attention, inovation, message, position
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	38
Callnumber:	bro 2008 žin
Inventory number:	Z24
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:41
Last Modified:	22 May 2014 09:59
URI:	http://eprints.grf.unizg.hr/id/eprint/1013

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