Izrada knjige standarda za tvrtku "Kaciga"

Jurić, Duje (2009) Izrada knjige standarda za tvrtku "Kaciga". Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Na tržištu gdje se svakodnevno mijenja ekonomska situacija, gdje se vode sve veće oglašavačke bitke, bitno je imati dobro razrađen vizualni identitet. Identitet mora biti usklađen, drugačiji od drugih, usmjeren k ciljanoj potrošačkoj skupini, te konstantan. To se sve postiže knjigom standarda gdje su definirani svi elementi identiteta; od boja, veličina i drugih elemenata. Knjiga standarda je ključan element u dobroj marketinškoj prezentaciji na tržištu.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Brozović, Maja
Defence date:	2009
Abstract in english:	In a market where the daily changing economic situation, where the advertising battle are fiercely leading it is important to have well-developed corporate identity. Identity must be aligned, different from others on the market, directly in the direction of the target consumer group and constant. Style guide book defines all the elements of identity, the color, size and other elements. Style guide book is a key element of good advertising presentation on the market.
Uncontrolled Keywords:	tržište, vizualni identitet, ključan element, knjiga standarda
Keywords in english:	market, visual identity, a key element, style guide book
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	29
Callnumber:	bro 2009 jur
Inventory number:	Z61
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:42
Last Modified:	20 May 2014 13:29
URI:	http://eprints.grf.unizg.hr/id/eprint/1048

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