Balić, Jelena (2009) Reklamna fotografija. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Reklamna fotografija kompleksan je tip fotografije koji psihološkim pristupom apelira na potrebe i želje potrošača s ciljem promoviranja i prodaje proizvoda i/ili usluge. U ovom radu obrađena je povijest same fotografije i reklame, a potom i povijest reklamne fotografije, čije je poznavanje i razumijevanje bitno za pristup današnjoj reklamnoj fotografiji. Objašnjeni su, i primjerima potkrijepljeni, i tipovi reklamne fotografije koji su danas najčešće u upotrebi.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Defence date: | 2009 |
| Abstract in english: | Advertising photography is a complex type of photography which uses a psychological approach to appeal to the needs and wishes of customers, with the aim to promote and sell a product and/or service. This thesis discusses history of photography and advertising, along with the history of advertising photography itself, which is important to know and understand in order to approach today's advertising photography. Different types of advertising photography which are mostly in use today, followed by examples, are also discussed. |
| Uncontrolled Keywords: | reklamna, image, produkt, dokumentarna, fotografija |
| Keywords in english: | advertising, image, product, documentary, photography |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 48 |
| Callnumber: | mik 2009 bal |
| Inventory number: | Z89 |
| Status: | Unpublished |
| Date Deposited: | 15 Nov 2013 21:42 |
| Last Modified: | 20 May 2014 14:26 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/1070 |
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