Dizajn ambalaže u Hrvatskoj

Krznarić, Domagoj (2010) Dizajn ambalaže u Hrvatskoj. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

U današnje vrijeme ambalaža više nije samo materijal kojim se ovija roba radi zaštite proizvoda. Ona ima višestruku funkciju. Glavni njen zadatak je da informira, uči, štiti i prodaje. Da bi to uspješno ostvarila bitan je njen dizajn koji sve te funkcije ambalaže mora uskladiti. Dizajnom ambalaže se ostvaruje neverbalna komunikacija između proizvođača i krajnjeg korisnika proizvoda i često donosi prevagu pri odluci korisnika kod kupnje proizvoda. U diplomskom radu se obrađuje dizajn ambalaže u Hrvatskoj, njen povijesni razvoj, način izrade, sadašnjost i budućnost ambalaže. Diplomski rad objašnjava funkcije ambalaže, daje detaljan popis poduzeća koja se bave proizvodnjom ambalaže i tehnologiju koju koriste prilikom izrade ambalaže.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	23 November 2010
Abstract in english:	Today, packaging is not only material which enveloped the goods in order to protect the product. It has multiple functions. Its main task is to inform, teach, protect and sales. In order to successfully achieve its design is essential that all these functions must match the packaging. Packaging design is realized non-verbal communication between manufacturers and consumers and preponderance often brings the consumers discretion when purchasing products. The thesis deals with the packaging design in Croatia, its historical development, how to develop, present and future of packaging. The thesis explains the function of packaging, provides a detailed list of companies that are engaged in manufacturing and packaging technology that is used in the manufacture of packaging.
Uncontrolled Keywords:	Ambalaža, dizajn ambalaže, funkcije ambalaže, komunikacija, proizvođač
Keywords in english:	Packaging, packaging design, packaging functions, communication, the manufacturer
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	58
Callnumber:	pib 2010 krz
Inventory number:	D866
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:43
Last Modified:	06 May 2014 12:39
URI:	http://eprints.grf.unizg.hr/id/eprint/1196

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