Evaluacija kvalitete pokretne trake

Lepur, Sanja (2011) Evaluacija kvalitete pokretne trake. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Vrijeme je postalo ključna sila u vizualnim komunikacijama, a njezin snažan utjecaj kao sredstvo komuniciranja i umjetnički izražaj znatno su obogatili prostor razmišljanja grafičkih dizajnera. Pokret je postao osnovni dio suvremenog vizualnog prostora s integrativnim tehnologijama udružujući televiziju, internet i slična okruženja, a dizajniranje u vremenu i prostoru niz jedinstvenih, kreativnih izazova koji kombiniraju jezik tradicionalnog grafičkog dizajna s dinamičnim vizualnim jezikom u hibridni sistem komuniciranja. U ovom radu istražuju se kvalitete pokretne grafike jer se u procesu komunikacije izražavaju njezine karakteristike koje pokazuju važnost i značenje u odnosu s promatračima. Od kvaliteta koje poruke pokretne grafike nalažu, pobliže se objašnjava emocionalna karakteristika poruke koja pokazuje svoju najveću prisutnost i djelovanje u komunikaciji i time iskazuje važnost prepoznavanja te karakteristike kao bitne za uspostavu dobre komunikacije. Zaključuje se i to da osim ovladavanja tehnologijama dizajner je primoren razumjeti kognitivna svojstva grafičkih elemenata kako bi emocionalno što više približio poruku publici.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Defence date:	2 May 2011
Abstract in english:	Time has become a key force in visual communications, and its powerful influence as a means of communication and artistic expression have significantly enriched the creative thinking of graphic designers. The movement has become an essential part of contemporary visual space with integrative technologies combining television, internet and similar environments, and design in time and space, a series of unique, creative challenges that combine the traditional language of graphic design with a dynamic visual language in a hybrid communication system. In this paper we examine the quality of motion graphics because the process of communication is expressing its characteristics, which show the importance and significance in comparison with observers. The quality of the messages require moving graphics, explains in detail the emotional characteristics of a message that shows its greatest presence and function of communication and shows the importance of recognizing these characteristics as essential for establishing good communication. It is concluded that in addition to the mastery of technology designer is forced to understand the cognitive properties of graphical elements to make message emotionally closer to the audience.
Uncontrolled Keywords:	pokretna grafika, komunikacija, kvalitete, emocinalna karakteristika
Keywords in english:	motion graphics, communication, qualities, emotional features
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	42
Callnumber:	pib 2011 lep
Inventory number:	DB27
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:44
Last Modified:	30 Apr 2014 10:44
URI:	http://eprints.grf.unizg.hr/id/eprint/1225

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