Hlebec, Željka (2011) Vizualni identitet obiteljskog gospodarstva "Pepo". Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].
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Abstract
Predmet istraživanja ovog diplomskog rada jest, izrada vizualnog identiteta za obiteljsko gosopodarstvo koje proizvodi bučino ulje „Pepo“. Poduzede postoji duži niz godina, točnije od 2000. godine, ali posluje bez vizualnog identiteta. Cilj je prikazati djelatnost gospodarstva novim vizualnim identitetom, te ga istaknuti od konkurencije i time povedati njegovu prepoznatljivost diljem cijele zemlje. Tijek izrade samog identiteta obuhvada više faza: prikupljanje informacija, istraživanje tržišta koje obuhvada analiziranje konkurencije, pozicioniranje i strategiju, definiranje parametra za vizualni identitet i na kraju izrada knjige standarda na temelju analize anketnog upitnika. Rezultati ankete pokazuju koliki značaj ima sam vizualni identitet, njegove karakteristike kao što su tipografija, oblik, boja, koncept te usporedba logotipa međusobno. Vizualni identitet može se ciljano dizajnirati, kako bi cjelokupni koncept bio u potpunosti u skladu s vrijednostima proizvoda za koji je namijenjen.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Brozović, Maja |
| Defence date: | 4 October 2011 |
| Abstract in english: | The subject of the research of this thesis is the creation of visual identity for a family farm which produces pumpkin seed oil "Pepo". The company has been present on the market for a number of years – since 2000 precisely – but it operates without any visual identity. The aim is to show the activity of the farm by using new visual identity, to make it stand out among the competition and thereby increase its recognition throughout the country. The design course of the identity comprises several phases: research and information gathering; market research, which includes analyzing the competition; positioning and strategy; defining the parameters of the visual identity; and creating a book of standards based on the questionnaire analysis. The results of the survey show how significant a visual identity is, its characteristics such as typography, shape, color, concept, and the comparison of logos. Visual identity can be specifically designed so the whole concept would entirely be in accordance with the values of the product it is intended for. |
| Uncontrolled Keywords: | Vizualni identitet, logotip , knjiga standarda, ekstra djevičansko bučino ulje, obiteljsko gospodarstvo „Pepo“ |
| Keywords in english: | Visual identity, logo, book of standards, extra virgin pumpkin seed oil, family farm "Pepo" |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 67 |
| Callnumber: | bro 2011 hle |
| Inventory number: | DB53 |
| Status: | Unpublished |
| Date Deposited: | 15 Nov 2013 21:45 |
| Last Modified: | 30 Apr 2014 10:23 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/1285 |
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