Dizajn logotipa uslužnih djelatnosti

Hrgović, Tanja (2011) Dizajn logotipa uslužnih djelatnosti. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Logotip, temeljna bit i program vizualnog identiteta poznat kao tržišna marka ili uslužna marka je vjerojatno najsavjesniji, funkcionalniji i utjecajniji element vizualne komunikacije koji kreira dizajner. Kao takav egzistira u socijalnoj sferi, interpretiran i čitan od strane raznolike publike. Logo je također poznat kao marka identiteta, te isto (identitet) pruža organizaciji ili pojedincu; predstavlja određen oblik garancije kvalitete usluga ili robe koju organizacije (pojedincu) nude. Ima moć emitirati konotacije iznad identifikacije. Dobro dizajniran logo ima dugotrajan životni vijek kroz mnogo godina, pa čak i generacija. Za takav logotip potrebno je razraditi faze uspješnog komuniciranja. Zapravo, treba uspostaviti kanale komuniciranja kojima se prenosi poruka između pošiljaoca (logotipa koji zastupa određenu tvrtku) i primaoca ( publike). Prva faza je definiranje ciljane publike. Potrebe korisnika se mijenjaju ovisno o godinama te dizajner treba prilagoditi svoj dizajn dobnoj skupini ciljane publike. Dobne skupine čine: osnovna škola, srednja škola, fakultet i zaposlena publika.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Defence date:	4 October 2011
Abstract in english:	Logotypes, stationery systems, and visualy identity programs, more tehnically known as a trade or service mark, is probably the most concies, portable, and powerful visual communication element that a designer creates. Logos exist in the social sphere, and are thus interpreted and read by audiences of varying sizes. A logo is also known as an identity mark, and provides just that for an organization or individual: a kind of guarantee of quality in the product or service they offer. But logos also have the power to emit connotations beyond identification. A well-designed logo has a potential lifespan of many years, even generations, and It is necessary to develop successful communication phases, namely, to establish channels of communication that flows between the message sender (designer) and recipient (the audience). One of the first phase is the determination and identification of the target public. Clients needs of change depending on age. Therefore, the designer must adapt their design depending on the age group. That kind of segmentation divides the market into groups based on demographic variables including age: children, teens, mature.
Uncontrolled Keywords:	Logo, tržišna marka, uslužna marka, iskustvena marka, dizajn, dobna skupina
Keywords in english:	Logo, trade mark, service mark , experience mark, design, age groups
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	65
Callnumber:	pib 2011 hrg
Inventory number:	DB44
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:45
Last Modified:	30 Apr 2014 10:49
URI:	http://eprints.grf.unizg.hr/id/eprint/1290

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