Vizualni identitet unikatnih proizvoda `Cvita`

Juričev Martinčev, Cvitana (2012) Vizualni identitet unikatnih proizvoda `Cvita`. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Ovaj diplomski rad bavi se vizualnim identitetom ručno izrađenih proizvoda "Cvita". Velika se važnost pridaje izradi vizualnog identiteta i njegovim elementima kao što su ime marke, logotip, boja, tipografija. U svrhu izrade kvalitetnog i uspješnog vizualnog identiteta u radu se analizira konkurencija i uspoređuje sa firmom “Cvita“ za koju se logotip izrađuje. Anketirana je i ciljna skupina kako bi se istražile njene želje, potrebe, običaji, uvjerenja i ponašanja u svakodnevnom životu. Na temelju dobivenih rezultata izrađen je vizualni identitet modne marke "Cvita". Rad istiće važnost vizualnog identiteta i njegovih elemenata u povećanju konkurentnosti i jačanja tržišne pozicije firme.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Defence date:	29 February 2012
Abstract in english:	This paper deals with the visual identity of hand-made products "Cvita". The emphasis is put on the making of the visual identity and its elements such as the name of the brand, the logotype, the color and the press. With the goal of making a quality and successful visual identity, the competition has been analyzed and compared with „Cvita“ company. The two analysis of the target group have been carried out in order to investigate needs, wishes, customs and beliefs of potential customers. The visual identity of the fashion brand "Cvita" has been made on the basis of the survey results. This paper stresses the importance that the visual identity and its elements have on the consolidating of the firm positioning on the market.
Uncontrolled Keywords:	vizualni identitet, knjiga standarda, logotip, modna marka, brand, dizajn
Keywords in english:	visual identity, book of standards, logo, fashion brand, brand, design
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	74
Callnumber:	bro 2012 jur
Inventory number:	DB88
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:45
Last Modified:	24 Apr 2014 12:23
URI:	http://eprints.grf.unizg.hr/id/eprint/1302

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