Tipizacija filmskih plakata

Udovičić, Neven (2012) Tipizacija filmskih plakata. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Filmski plakat je medij koji publiku obavještava o novom proizvodu (filmu), a njegov je zadatak privući, zaintrigirati, ali također i ispravno informirati. Plakati filmova proizašlih iz velikih holivudskih studija često slijede niz predefiniranih dizajnerskih rješenja, specifičnih za pojedini filmski žanr, čime se favoriziraju klišeji nad originalnošću te se dolazi do svojevrsne vizualne monotonije. Takva pojava sa sobom nosi određenu sigurnost i omogućuje lakše prepoznavanje sadržaja (kakav film mogu gledatelji očekivati), no s druge strane zanemaruje vizualnu upečatljivost i pamtljivost. Kao primjeri drukčijeg pristupa filmskim plakatima opisuju se poljska škola plakata te američka nezavisna filmska scena. Analizom rezultata provedene ankete dolazi se do zaključka o optimalnom dizajnu plakata kao onome koji radi naučenosti publike zadržava određene konvencije, no istodobno se originalnim elementima ističe među konkurencijom i pruža veću pamtljivost. Glavni zaključci istraživanja nisu nužno ograničena na filmske plakate, već se uz određene prilagodne mogu primijeniti i na ostale grafičke proizvode u kojima se dizajn mijenja ovisno o vrsti proizvoda.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Defence date:	28 June 2012
Abstract in english:	Movie poster is a medium that notifies public about a new product (movie), and its mission is to attract attention, intrigue, but also to inform correctly. Movie posters produced in big Hollywood studios often follow predefined design solutions, typical for a certain movie genre and this favoring of clichés leads to visual monotony. This phenomenon brings some security and allows easier identification of content (what kind of a movie can the audience expect), but on the other hand neglects impressionability and memorability. Examples of a different approach to movie posters are the Polish school of posters and posters of American independent movies. Through analysis of survey results one can come to a conclusion that an optimally designed poster is the one that keeps some of the conventions, but also has some original elements that help distinguish the design among the competition and gives better memorability. The main conclusions of this research are not strictly limited to movie posters, but can (with certain adjustments) be applied to other graphic products where design changes depending on the type of the product.
Uncontrolled Keywords:	filmski plakati, žanrovska tipiziranost, ispravna čitljivost, pamtljivost dizajna
Keywords in english:	movie posters, genre standardization, correct readability, memorability of design
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	60
Callnumber:	pib 2012 udo
Inventory number:	DB107
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:46
Last Modified:	25 Apr 2014 09:56
URI:	http://eprints.grf.unizg.hr/id/eprint/1331

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