Dizajn ambalaže za višekratno korištenje

Glad, Mirna (2012) Dizajn ambalaže za višekratno korištenje. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Povijest ambalaže započela je od vremena kada su ljudi za prijenos hrane koristili materijale iz prirode, preko razvoja trgovine i industrije kada se pojavila potreba za boljim načinima zaštite i prijevoza dobara, pa do danas kada je ambalaža sveprisutna u modernom društvu u tolikoj mjeri da predstavlja problem za okoliš. Upravo zbog problema zagađenja koji proizlazi iz neadekvatnog odlaganja ambalaže, pojavila se potreba za pronalaženjem novih načina na koje se ambalaža može iskoristiti. Jedan od načina je i višekratno korištenje ambalaže kojim korisnik otpadu pridaje novu namjenu i vrijednost procesom kreativnog djelovanja. Iako korisnik za svoje djelovanje može imati različite motivacije, jedna od najvažnijih koja se nameće je upravo briga za okoliš. Namjena ovog rada je osim upoznavanja čitatelja sa temom višekratnog korištenja ambalaže i poticanje korisnika da se angažiraju u njegovoj primjeni, te poticanje dizajnera da upoznavanjem inovativnih načina na koja korisnici redizajniraju ambalažu u njima pronađu temelj za razvoj dizajna ambalaže za višekratno korištenje. Kroz eksperimentalni dio rada doznali smo navike i stavove potrošača prema višekratnom korištenju ambalaže, te otkrili motive i načine njihovog korištenja. Kao zaključak ovog rada možemo navesti da je dizajniranje ambalaže za višekratno korištenje moguće jedino bliskom suradnjom dizajnera i kreativnih pojedinaca, a promoviranje takvog dizajna može se ostvariti dobrim dizajnerskim rješenjima i potporom zajednica na Internetu posvećenih pronalaženju i razmijeni novih rješenja za višekratno korištenje ambalaže.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Defence date:	27 September 2012
Abstract in english:	The history of packaging began from the time when people used materials from nature to transfer food, through the development of commerce and industry when there appeared the need for a better way to protect and transport goods, until today when packaging is ubiquitous in modern society to that extent that represents a problem for the environment. Because of pollution problems arising from inadequate dispoasal of waste, there has been the need to find new ways in which containers can be utilized. One of the methods is reusable packaging to which the user is giving a new purpose and value through the process of creativity. Although the user may have different motivations for his actions, one of the most important that arises is concern for the environment. The purpose of this study, in addition to introducing the reader to the topic of reusability of packaging and encouraging users to engage in its application, is to encourage designers to explore innovative ways in which users are redesigning their packaging to find a basis for the development of packaging design for repeated use. Through the experimental part of the work we have learned the habits and attitudes of consumers towards the reusable packaging and discovered the motives and methods of their use. In conclusion of this study we can state that the design of reusable packaging is only possible through close cooperation between designers and creative individuals, and promotion of these designs can be achieved with good design solutions and support of communities on the Internet dedicated to finding and exchanging new solutions for reusable packaging.
Uncontrolled Keywords:	Ambalaža, dizajn, korisnici, materijali, motivacija
Keywords in english:	Packaging, design, consumers, materials, motivation
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	49
Callnumber:	pib 2012 glad
Inventory number:	DB192
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:46
Last Modified:	25 Apr 2014 09:01
URI:	http://eprints.grf.unizg.hr/id/eprint/1384

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