Estetski i kulturološki značaj fotografiranja hrane

Mlinjarić, Ivana (2013) Estetski i kulturološki značaj fotografiranja hrane. Master's thesis - Graduate Programme. Grafički fakutet. [Mentor: Mikota, Miroslav].

PDF DB290_Mlinjaric_Ivana.pdf Restricted to Registered users only Download (3MB)

Abstract

Fotografiranje hrane se svrstava u područje komercijalne fotografije. Usmjereno je na proizvodnju atraktivnih fotografija namijenjenih za korištenje u reklamama, jelovnicima, kuharicama ili na ambalaži. Profesionalne fotografije hrane uključuju zajednički trud tima stručnjaka koji se obično sastoji od umjetničkog direktora, stilista hrane (i njegovih pomoćnika), te fotografa. Dugo vremena su fotografije hrane izgledale tako da se hrana slikala iz ptičje perspektive, odnosno iz točke gledišta onoga tko sjedi za stolom i gleda u tanjur. Sukladno tome, stilisti su aranžirali hranu kako bi dobro i ukusno izgledala odozgo.Trendovi su se promijenili i u modu je došlo fotografiranje iz blažih kuteva i prilagođavanje rasvjete. Trenutno je vladajući trend u zapadnim zemljama prikazati hranu što jednostavnije, prirodnije i čišće prilagođavanjem efekata kao što su selektivni fokus, metoda „nagnute ploče“ i ekstremno fotografiranje izbliza. To nadopunjuje trendove u profesionalnom kuhanju, a hrana izgleda primamljivije i vizualno privlačnije. Fotografije hrane u oglašavanju postaju čak i predmet javnih rasprava jer reklame često preuveličavaju privlačnost i veličinu hrane, što je najizraženije u području fast fooda. Kroz diplomski se rad teoretski analizira fotografija hrane s tehničkog i sintaktičkog stajališta ,te se stavlja u kulturološki aspekt. Temeljem teoretskih saznanja, u praktičnom dijelu se ciljano snimaju fotografije hrane i daje se njihova analiza. Cilj diplomskog rada je utvrditi elemente koji utječe na percepciju fotografija hrane te kakav je njezin kulturološki značaj. Fotografije hrane ne prenose samo informacije te nisu samo komercijalnog karaktera, već imaju izrazito velik kulturološki utjecaj i sudjeluju u formiranju stila života današnjeg društva.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Defence date:	25 September 2013
Abstract in english:	Food photography is a still life specialization of commercial photography, aimed at producing attractive photographs of food for use in advertisements, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants. For a long time, food photographs tended to be shot and composed the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, in example, from the point of view of the eater. Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other. Later, romantic lighting, shallower angles and more props came en vogue. Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme close-ups. This complements trends in professional cooking to make the food more visually interesting. Photos of food in advertising even become the subject of public debate because the advertisements often exaggerate the attractiveness and size of the food, which is most pronounced in the area of fast food. This graduate work theoretically analyzes photos of food from the technical and syntactical standpoint, and is placed in the cultural aspect. Based on theoretical knowledge, in the practical part of the work photos of food are taken and analysed. The aim of thesis is to determine the elements that affect the perception of the food and its cultural significance. Photos of food not only convey information, they also have extremely large cultural influence and participate in the formation of a lifestyle of today's society.
Uncontrolled Keywords:	fotografija hrane, kompozicija, stiliziranje, mediji
Keywords in english:	food photography, composition, styling, media
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	43
Callnumber:	mik 2013 mli
Inventory number:	DB290
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	16 Apr 2014 06:59
Last Modified:	16 Apr 2014 06:59
URI:	http://eprints.grf.unizg.hr/id/eprint/1539

Actions (login required)

View Item