Kataloška fotografija u grafičkom dizajnu

Krešić, Božena (2013) Kataloška fotografija u grafičkom dizajnu. Master's thesis - Graduate Programme. Grafički fakutet. [Mentor: Mikota, Miroslav].

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Abstract

Ovaj diplomski rad obuhvaća osnovna znanja o fotografiji općenito, fotografiji kao kreativnom izražaju te, posebno, o fotografiji primijenjenoj na dizajn grafičkog proizvoda, tj. fotografiji koja se konačno realizira kroz grafičku reprodukciju. Posebno obrađuje se specifični pristup u kompoziciji fotografije te fotografski pristup perspektivi, kadru, rakursu, odnosno tehnike kroz koje se ostvaruju i naglašavaju jer je to važno za katalošku fotografiju preko koje će se raditi istraživački dio diplomskog rada. Kroz rad se objašnjava način dobivanja kataloške fotografije, od postavka za snimanje u studiju do njene obrade u grafičkom programu za obradu fotografije. Upravo ova vrsta fotografije se najviše koristi u grafičkom dizajnu u svrhu reklame jer se koristi kako bi uvjerila kupca i prikazala sve vrijednosti proizvoda lakše nego opis riječima. Drugi dio rada sadrži praktični dio u kojem se redizajniraju tri proizvoda s naglaskom na promjenu fotografije kataloškog karaktera u svrhu bolje i privlačnije ponude.

Item Type: Master's thesis - Graduate Programme
Mentor name: Mikota, Miroslav
Defence date: 27 September 2013
Abstract in english: This thesis covers the basics of photography in general, photography and creative expression, in particular, the image applied to the design of printed products, or photography that is finally implemented through the graphic reproduction. Specifically deals with the specific approach to composition, photography and photographic approach perspective, frame, perspectives, and techniques through which they exercise and stress, because it is important to catalog photo over that will do the research part of the thesis. Through the work of explaining the way of getting the catalog photos, the setting for the recording in the studio to its processing in a graphics program for image processing. It is this kind of photography is mostly used in graphic design for advertising because it is used to convince the customer to show all the product description easier than words. The second part contains the practical part in which the redesign of three products with a focus on changing photo catalog of character in order to have a more attractive offer.
Uncontrolled Keywords: Kataloška fotografija, Grafički dizajn, Primjenjena fotografija, Snimanje i obrada fotogarije, Redizajn
Keywords in english: Catalog photos, Graphic Design, Applied photos, Photography and processing photo, Redesign
Subjects: TECHNICAL SCIENCES > Graphic Technology
Institution: Grafički fakutet
City: Zagreb
Number of Pages: 62
Callnumber: mik 2013 kreb
Inventory number: DB301
Depositing User: Dora Budić
Status: Unpublished
Date Deposited: 16 Apr 2014 07:22
Last Modified: 16 Apr 2014 07:22
URI: http://eprints.grf.unizg.hr/id/eprint/1544

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