Funkcionalna i estetska vrijednost u oblikovanju logotipa

Kučko, Ivana (2013) Funkcionalna i estetska vrijednost u oblikovanju logotipa. Diploma work - Pre-Bologna programme. Grafički fakutet. [Mentor: Brozović, Maja].

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Abstract

Rad se bavi kreacijom logotipa u funkcionalnom i estetskom smislu. Uz kratak presjek povijesti i razvoja logotipa, također teoretizira o logotipu sa aspekta semiotike, odnosno vizualne semiotike, referirajući se na taj način na znanstvene temelje koje svakako treba uzeti u obzir u kreiranju kvalitetnog, čitljivog logotipa kao znaka koji, da bi bio uspješan i čitljiv, mora ostvariti svoju vrijednost na više razina (estetska, funkcionalna, konativna, emocionalna... funkcija znaka). S aspekta estetske vrijednosti, rad daje teoretske smjernice u razumijevanju forme i oblika (spaciopercepcija, jednostavnost oblika...), te njihovu primjenu na gotova rješenja. U tom smislu ponudit će se nekoliko uspješnih i nekoliko manje uspješnih rješenja uz kratku elaboraciju. U drugom dijelu rad analizira stvarne logotipe koji predstavljaju slične djelatnosti, odnosno njihove sličnosti u formi i obliku, te razloge tih sličnosti. Također analizira jedno gotovo rješenje izvedeno u dvije različite forme (ikonički i tipografski logotip), te argumentiranim tezama pokušava procijeniti uspješnost rješenja. U trećem dijelu, kroz praktičnu primjenu u knjizi standarda, donosi primjer gotovog logotipa kojeg obrađuje kroz vektorski računalni program u svrhu mogućnosti njegove aplikacije na različite medije.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	8 March 2013
Abstract in english:	This final paper deals with the creation of a logo in a functional and aesthetic terms. With a brief sketch of the history and development of the logo, it theorizes about logotype in terms of semiotics and visual semiotics, referring to the scientific foundations that must be taken into consideration in the creation of high-quality, readable logo as a sign that, to be successful and readable must realize its value on several levels (aesthetic, functional, conative, emotional... function of the sign). From the aspect of aesthetic value, the work provides a theoretical guidance in understanding the forms and shapes (spacial perception, simplicity of form ...), and their application to final solutions. Also, it will be offered a number of successful and some less successful solutions with a brief elaboration. In its second part, the paper analyzes real logos from similar industries, their similarity in shape and form, and the reasons for these similarities. It also analyzes a solution of two different forms (iconic and typographic logo), and with well-argued thesis attempts to value the performance of solutions. In the third part it presents the practical application of a logotype through a book of visual identity standards which is being processed through a vector computer program for the purpose of its application possibilities in different media.
Uncontrolled Keywords:	Grafički dizajn, dizajn logotipa, znak, funkcionalnost, estetika
Keywords in english:	Graphic design, logotype design, sign, functionality, aesthetics
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	56
Callnumber:	bro 2013 kuč
Inventory number:	D1036
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	17 Apr 2014 10:35
Last Modified:	17 Apr 2014 10:35
URI:	http://eprints.grf.unizg.hr/id/eprint/1620

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