Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara

Birta, Aleksandra (2011) Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara. Baccalaureus work - Undergraduate programme. Grafički fakutet. [Mentor: Bolanča, Stanislav].

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Abstract

Prijašnja istraživanja su pokazala su da dizajn ambalaže ima značajan utjecaj kod odabira odreĎenog proizvoda. Ovaj rad prikazuje kako boja može slati odreĎenu poruku ljudima te to dovodi do zaključka da je boja jedan od ključnih faktora prilikom izbora jednog proizvoda u gomili istih. Rad je temeljen na rezultatima eksperimenata koji su provedeni meĎu ispitanicima slične starosne dobi i različitog spola, a čija je jedina poveznica bila žeĎ. Eksperiment je pokazao koja točno nijansa plave boje ambalaže prirodne izvorske vode utječe na odabir kod žednih osoba.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Bolanča, Stanislav
Defence date:	21 September 2011
Abstract in english:	Previous studies have shown that the packaging design has a significant influence on selection of a certain product. This paper explains how can a colour send a certain message to people and this leads to a conclusion that the colour is one of key factors influencing selection of a product among many similar. The paper is based on the results of experiments that were conducted among respondents that are about same age. Women and men were tested and only connnection between repondents was the thirst. The experiment has shown exactly which tone of blue used for design packaging of natural spring water influences a selection of water for thirsty people.
Uncontrolled Keywords:	CIE L*a*b*, vid, boja, mali pomak tonaliteta
Keywords in english:	CIE L*a*b*, vision, colour, small shift of tone
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	29
Callnumber:	bols 2011 bir
Inventory number:	Z233
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	05 May 2014 13:16
Last Modified:	05 May 2014 13:16
URI:	http://eprints.grf.unizg.hr/id/eprint/1963

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