Promotivni video materijal sa kinetičkom tipografijom

Noll, Ksenija (2014) Promotivni video materijal sa kinetičkom tipografijom. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Koren, Tajana].

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Abstract

Kinetička tipografija je metoda animacije koja se sastoji od teksta u pokretu, kojeg može pratiti glazba i/ili glas te slika. U ovom radu govorit će se o kinetičkoj tipografiji kao načinu komunikacije u vizualnom obliku. Napravljen je pregled razvoja i karakteristika pokretne tipografije te je objašnjena njena primjena, važnost i komunikacijski utjecaj koji ima na čitatelja. U sklopu ovog rada izrađen je video sa kinetičkom tipografijom u programu „Adobe After Effects“. Video je napravljen kako bi se ispitala reakcija na njega ispitne grupe putem internet ankete. Prikupljeni rezultati ankete su grafički prikazani i objašnjeni su utjecaji koji video uradak ima na primatelja poruke i kolike su mogućnosti i prednosti korištenja pokretne tipografije u svrhu promocije.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Koren, Tajana
Defence date:	23 September 2014
Abstract in english:	Kinetic typography is a method of animation consisting of moving text, followed by the music and / or voice and image. This paper is about kinetic typography as a type of visual communication. A review of the development and the characteristics of kinetic typography is made and. Paper also explains the usage of it as well as the impact that it has on the reader. A video with kinetic typography was made in „Adobe After Effects“ as a part of the work. The video was made to test the reaction of the test group via Internet survey. The collected survey results are graphically presented and the impact of the recorded video is explained, as well as the message that it sends and what are the possibilities and advantages of using kinetic typography in the marketing.
Uncontrolled Keywords:	kinetička tipografija, animacija, video, Adobe After Effects
Keywords in english:	kinetic typography, animation, video, Adobe After Effects
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	57
Callnumber:	kort 2014 nol
Inventory number:	DB371
Depositing User:	Antonia Grgurović
Status:	Unpublished
Date Deposited:	25 Sep 2014 08:32
Last Modified:	25 Sep 2014 08:32
URI:	http://eprints.grf.unizg.hr/id/eprint/2157

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