Mogućnost primjene holografije u muzejima i galerijama

Vujica, Milena (2014) Mogućnost primjene holografije u muzejima i galerijama. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Modrić, Damir].

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Abstract

S gledišta dizajna i vizualne kulture hologrami su specifičan način oblikovanja vizualnog identiteta i individualizacije proizvoda, te imaju potencijalnu komercijalnu i umjetničku vrijednost, dok se razvojem multimedijalnih sadržaja otvaraju nove mogućnosti primjene holografije. Posebnost holografije leži u tome što može točno reproducirati trodimenzionalnu kopiju izvornog objekta, a takva kopija iznimno je realna, i često izgleda kao sam objekt, jer hologram reproducira sve karakteristike stvarnog objekta, njegovu veličinu, oblik i teksturu. Umjetnička vrijednost holograma, kao i svake druge tehnologije koja se uspješno infiltrirala u umjetnost, te je posve izmijenila, nikako nije upitna, a holografija kao novi medij postala je veoma zanimljiva suvremenim umjetnicima koji s njom rado eksperimentiraju. Tehničke postavke i repromaterijali potrebni za izradu i projekciju holograma osnova su za uspješnu realizaciju zamišljene umjetničke forme, te je nužno poznavanje osnovnih fizikalnih principa koji su bitni prilikom dizajniranja i primjene holografije, a što otvara mjesto za suradnju znanstvenika i umjetnika. Kroz rad je, na primjeru hologramske instalacije postavljene u Muzeju suvremene umjetnosti u Zagrebu, među posjetiteljima provedena anketa čiji rezultati opisuju doživljaj koji primjena holograma, kao novog informacijsko-komunikacijskog medija, ostavlja na neposrednog promatrača, što daje realan podatak o potencijalnoj budućnosti ovakvog medija i načina izražavanja.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Modrić, Damir
Defence date:	22 September 2014
Abstract in english:	From a design and visual culture standpoint, holograms enable a specific way of shaping visual identity and individualization of products. They also have a certain commercial and artistic potential and value whilst development of multimedia content opens up new possibilities for application of holography. A special feature of holography is that it can accurately reproduce a very realistic three dimensional copy of the real object that often looks like the object itself. That is because holograms reproduce all characteristics of the real object – its size, shape and texture. The artistic value of holograms is not questionable. They have the same value as does any other technology that has successfully infiltrated in art and completely changed it. Holography has become a very interesting medium for contemporary artists who gladly experiment with it. Required technical settings and materials for creating and reproducing holograms are the basis for successful realization of imaginary art form, so intermediate knowledge of physical principles in designing and implementing holography is needed. The latter opens up possibilities for collaboration between scientists and artists through various programs. In the example of holographic installation at the Museum of Contemporary Art, a survey among visitors of the museum was performed, and the results describe the experience that application of holograms, as the new media, leaves on the observer. These results can give real information about the potential future of holography and its application.
Uncontrolled Keywords:	holografija, hologram, primjena holograma, suvremena umjetnost
Keywords in english:	holography, hologram, application of holograms, contemporary art
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	49
Callnumber:	mod 2014 vuj
Inventory number:	DB359
Depositing User:	Antonia Grgurović
Status:	Unpublished
Date Deposited:	25 Sep 2014 09:44
Last Modified:	25 Sep 2014 09:44
URI:	http://eprints.grf.unizg.hr/id/eprint/2169

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