Uloga pokretne grafike u prezentaciji identiteta tvrtke

Prager, Lana (2014) Uloga pokretne grafike u prezentaciji identiteta tvrtke. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Pokretna grafika koristeći video i animacijsku tehnologiju kreira iluziju kretanja ili transformacije. Pri kreiranju branda i identiteta neke tvrtke uloga pokretne grafike postaje sve značajnija. Sve više manjih tvrtki podliježe novim načinima promoviranja. U današnjem svijetu, kada je sve već viđeno, traže se drugačiji i osvježavajući načini isticanja od konkurencije koja se svakodnevno povećava. U ovom će se radu istražiti točnost ove tvrdnje. Nakon stvaranja vizualnog identiteta male dizajnerske tvrtke, osmislit će se i vrste promocije s naglaskom na pokretnoj grafici koja pruža različiti spektar mogućnosti promoviranja branda i proizvoda. Stvaranjem prepoznatljivog branda želi se privući klijentela koja voli unikatne i kvalitetne radove. Ciljana skupina su mlade žene od 20 do 35 godina. Pretpostavka je da će promocija identiteta tvrtke biti uspješnija ako se koristi video kao medij promocije. Što više osjetila neki brand zaokuplja to će biti jača snaga priče koju brand želi kreirati kod publike. Video i pokretna grafika daju element stvarnog vremena a korištenje glazbe okupira emocije promatrača. Na taj način se veze između branda i publike jačaju a u isto vrijeme osnovna poruka ostaje nepromijenjena.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Defence date:	25 September 2014
Abstract in english:	Motion graphics creates an illusion of movement or transformation by using video and animation technology. When creating a brand and identity of the company the role of motion graphics becomes increasingly important. More and more small companies are becoming subject's to the new ways of promotion. In today's world, where everything has already been seen, there is always search for different and refreshing ways of highlighting from the competition which is increasing every day. In this graduate thesis the accuracy of these claims will be researched. After creating a visual identity of the small design firm, different types of promotion will be designed, with focus on motion graphics as it provides a different range of options for promotion of a brand and the product. By creating a distinctive brand it is intented to attract a clientele that likes unique and quality work. The targeted group are young women from 20 to 35 years of age. The assumption is that the promotion of an identity of the company will be more successful if video graphics is used as a media of promotion. If a brand captures an attention of more human senses it will have a greater power which comes from the story that a brand wants to create for the audience. Video and motion graphics provide a realtime element, while usage of music captures emotions of the beholder. Thus, the connection between a brand and the audience strengthens, while at the same time the basic message remains unchanged.
Uncontrolled Keywords:	vizualni identitet tvrtke, logotip, boja, pokretna grafika
Keywords in english:	visual identity of a company, logo, colour, motion graphics
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	108
Callnumber:	pib 2014 pra
Inventory number:	DB390
Depositing User:	Antonia Grgurović
Status:	Unpublished
Date Deposited:	26 Sep 2014 12:18
Last Modified:	26 Sep 2014 12:18
URI:	http://eprints.grf.unizg.hr/id/eprint/2196

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