Identitetski sustav grada Dubrovnika

Mirošević, Kristina (2014) Identitetski sustav grada Dubrovnika. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Cilj istraživanja ovog rada je stvaranje dizajn platforme identitetskog sustava grada Dubrovnika (novog vizualnog identiteta). U ovom se radu kroz novu metodologiju ‘Identitetskog sustava’ koji je teorijski i praktični nadomjestak pojma ‘brand’ istraživanjem Identitetskih potencijala (kulturno–povijesne baštine i prirodne karakteristika grada te okoline), Identitetske razmjene (istraživanje među građanima s pitanjima koja trebaju dati elemente za analizu odnosa individualnog i kolektivnog identiteta) te stvaranja Identitetske mape (u kojoj su svi prethodno dobiveni podatci mapirani) želi pretvoriti grad u mjesto u kojem ljudi žele živjeti, raditi te ga posjećivati. Kroz promišljanje grada i analitičko-sintetičkim pristup dobivenim informacijama stvoren je novi sustav koji je proizašao iz identiteta grada i razmišljanja njegovih građana, reinterpretiran na moderan način kroz sinergiju tradicionalnog i suvremenog. U konačnici novim sustavom povećava se svjesnost građana (tjera ih se da razmišljaju o svom gradu, stvaraju i mijenjaju imidž grada), te se turisti ohrabruju u smislu prepoznavanja grada kao atraktivne destinacije,istraživanje iste, kupnju lokalnih proizvoda i lokalnu potrošnju.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Defence date:	24 September 2014
Abstract in english:	The aim of the research conducted in this final thesis is to obtain concrete data to create design platform of ‘Dubrovnik identity system’ (new visual identity). In this paper, the new methodology ‘identity system’ which is both theoretical and practical substitute the term ‘brand’ identity through the exploration potential (cultural and historical heritage and natural features of the city and surroundings), identity exchange (research among citizens with issues that should give elements to analyze the relationship of individual and collective identity) and the creation of the identity map (in which all the previously obtained data mapped) wants to turn the city into a place where people want to live, work and visit him. The results are fully confirming the hypothesis. Through reflection on the city and analytical-synthetic approach to information obtained, a new system is created that has resulted from the identity of the city and its citizens thinking, reinterpreted in a modern way through the synergy of traditional and contemporary. Ultimately, the new system increases of awareness of citizens (forcing them to think about their city, creating and changing the image of the city), and the tourists are encouraging in terms of recognition of the city as an attractive destination, the same research, the purchase of local products and local consumption.
Uncontrolled Keywords:	Dubrovnik, brandiranje grada, identitetski sustav, percepcija, dizajn branda, vizualni identitet
Keywords in english:	Dubrovnik, city branding, identity system, perception, brand design, corporate identity
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	86
Callnumber:	bro 2014 mir
Inventory number:	DB413
Depositing User:	Antonia Grgurović
Status:	Unpublished
Date Deposited:	29 Sep 2014 09:02
Last Modified:	29 Sep 2014 09:02
URI:	http://eprints.grf.unizg.hr/id/eprint/2223

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