Evaluacija elemenata vizualne informacije na grafičkoj opremi ambalaže

Jurečić, Denis (1992) Evaluacija elemenata vizualne informacije na grafičkoj opremi ambalaže. Master's thesis - Pre-Bologna programme. Fakultet organizacije i informatike Varaždin. [Mentor: Sabati, Zvonimir].

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Abstract

U radu se detaljno opisuju elementi vizualne informacije i važnost koja se pridaje svakoj od njih u smislu njihove valorizacije te medij kojim se dotične informacije prenose do konzumenta. Ispituje se perciptivnost informacije na ambalaži te analizira struktura vizualne informacije kako bi se postigla sustavnost dotičnih informacija. Metodom ranga korelacije pokušava se razviti evaluacijska metoda za istraživanje najuočljivijih elemenata vizualne informacije kako bi ambalaža najefikasnije utjecala na potrošača.

Item Type: Master's thesis - Pre-Bologna programme
Mentor name: Sabati, Zvonimir
Thesis Committee: Sabati, Zvonimir and Babić, Darko and Hunjak, Tihomir and Žiljak, Vilko
Defence date: 27 March 1992
Abstract in english: The elements of visual information and the importance which is added to it in the sense of its valorization as well as the medium by which the mentioned information is transferred to the users are described in details in this thesis. The perceptivity of information on the graphic equipment of packages and the analysis of the structures of visual information are investigated, in order to systemize the mentioned information. The evaluation method for investigation the most visible elements of the visual information is tried to be developed by the correlation method in order to get the most influence of packaging on the consumer.
Uncontrolled Keywords: vizualne informacije, medij, ambalaža, rang kolelacije
Keywords in english: visual information, medium, package, correlation method
Subjects: TECHNICAL SCIENCES > Graphic Technology
Institution: Fakultet organizacije i informatike Varaždin
City: Varaždin
Number of Pages: 130
Additional Information: Rad preuzet sa stranice: http://dar.nsk.hr/index.php?advS ; http://bib.irb.hr/datoteka/236901.Magisterij.pdf
Additional Information: Rad preuzet sa stranice: http://dar.nsk.hr/index.php?advS ; http://bib.irb.hr/datoteka/236901.Magisterij.pdf
Depositing User: Antonia Grgurović
Status: Unpublished
Date Deposited: 23 Oct 2014 12:40
Last Modified: 23 Oct 2014 12:43
URI: http://eprints.grf.unizg.hr/id/eprint/2228

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