Tkalčević, Karolina (2015) Oblikovanje novog vizualnog identiteta za obrt "Birotehnika". Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].
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Abstract
Predmet istraživanja ovog diplomskog rada jest izrada novog vizualnog identiteta za obiteljski obrt „Birotehnika“ iz Križevaca. „Birotehnika“ je obrt za preciznu mehaniku, elektroniku i trgovinu uz koju nudi i usluge dizajna i tiska. Postoji duži niz godina, točnije od 1992. godine pod istim vizualnim identitetom. U radu će biti prikazana djelatnost obrta novim vizualnim identitetom što zbog velike tradicije koju posjeduje ne bi smjelo predstavljati problem, već pomoći da se istaknu od konkurencije i povećaju prepoznatljivost diljem cijele zemlje. Tijek izrade novog identiteta sastoji se od više faza koje uključuju teorijski dio sa objašnjenim pojmovima ključnim za ovaj rad, prikupljanje općih informacija o samom obrtu, oblikovanje novog vizualnog identiteta na temelju rezultata prikupljenih anketom te izrada knjige standarda novog vizualnog identiteta.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Brozović, Maja |
| Defence date: | 17 July 2015 |
| Abstract in english: | The subject of this diploma thesis is, development of a new visual identity for the family business „Birotehnika“ Križevci. „Birotehnika“ is business that offers the craft of precision engineering, electronic and trade along design service with printing services. It has a long history, since 1992. under the same visual identity. The paper will display new visual identity due to business that it represents in accordance with great tradition that it has witch will help to highlight the business from the competition and increase visibility throughout the country. The course of developing a new identity consists of several phases that includes theoretical part with terms that are important for this paper, collecting general information about the trades, creating a new visual identity based on the results collected by the survey and preparation of a book of standards of the new visual identity. |
| Uncontrolled Keywords: | vizualni identitet, prikupljanje informacija, oblikovanje vizualnog identiteta, knjiga standarda |
| Keywords in english: | visual identity, information gathering, visual identity figuration, book of standards |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 68 |
| Callnumber: | bro 2015 tka |
| Inventory number: | DB429 |
| Depositing User: | Antonia Grgurović |
| Status: | Unpublished |
| Date Deposited: | 25 Aug 2015 11:08 |
| Last Modified: | 25 Aug 2015 11:08 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2259 |
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