Vizualna reprezentacija likova u videoigrama

Maštruko, Lena (2015) Vizualna reprezentacija likova u videoigrama. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

„Suvremeni mediji danas, osobito televizija i internet, usko su povezani s proizvodnjom i utjelovljenjem kulturnih identiteta. Naime, svjesnom se uporabom i ponavljanjem stereotipa kod primatelja informacija na suptilnoj razini ustaljuju arhetipske osobitosti muškaraca i žena koje su već društveno konstruirane kategorijom roda. Jednom usvojeni, takvi rodni stereotipi bivaju izrazito otporni na promjene uslijed novih informacija, pretvarajući se u obrasce koji se uzimaju kao reprezentativan način razmišljanja i ophođenja s drugim ljudima.“ [1] Razlika u reprezentaciji žena i muškaraca u medijima je neosporna. Premda je razvidno da je prezentaciji muškaraca u povlaštenom položaju u odnosu na prezentaciju žena, oba su spola/roda robovi ustaljenih obrazaca i atributa koje oni diktiraju: temelje se na kultu mladosti te kultu društvenog uspjeha i novca, u mjeri nedostižnoj za običnoga čovjeka i njegov svakodnevni život. Generiranje istih poruka u različite medije manipulira percepcijom primatelja; ponavljanje i utiskivanje informacija koje je društvo već usvojilo u nove generacije može imati štetne posljedice na percepciju pojedinca, njegovo ili njezino viđenje svijeta, identitet, svakodnevni život i vlastiti sustav vrijednosti. Mnoge industrije opstale su upravo zahvaljujući medijima i njihovoj propagandi. Stoga nema sumnje da se isti motivi mogu iščitati u industriji videoigara koja se u stvaranju likova i njihovih akcija i interakcija služi istim spolnim odnosno rodnim stereotipima. Kritičkim i analitičkim propitivanjem otvara se prostor za dekonstrukciju ustaljenih obrazaca i stvaranje osobnih sustava vrijednosti svakog pojedinca.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Thesis Committee:	Brozović, Maja and Pibernik, Jesenka and Koren Ivančević, Tajana
Defence date:	5 October 2015
Abstract in english:	“In modern times, media, especially television and the Internet, are closely connected with the production and personification of cultural identities. Namely, the conscious use and reuse of stereotypes establishes archetypal societally constructed gender roles for males and females on a subliminal level with receivers of mass media. Once adopted, such gender stereotypes become resistant to change when faced with new information, turning into patterns which form a way of thinking and dealing with other people.“ The differences between the portrayal of women and men in media is indisputable. Although it is apparent that the representation of men in privileged positions when compared to women, both sexes/genders are slaves to fixed patterns and the attributes they dictate. They are based on a cult of youth and cult of social and financial success, standards unreachable by common people and their everyday life. Generating the same messages in different media manipulates the receiver’s perception: repetition and imprinting of information, that society has adopted, into new generations can have detrimental repercussions on an individual’s perception, his or hers worldview, identity, everyday life and personal value system. Many industries have remained specifically thanks to media and their propaganda. Therefore there is no doubt that the same motives can be found in the videogames industry which in its creation of characters and their actions and interaction uses the same sexual, that is, gender stereotypes. With critical and analytical examination, room for deconstruction of established patterns and creating new personal value systems for individuals is made.
Uncontrolled Keywords:	lik, videoigre, rodni stereotipi, vizualne odrednice, avatar
Keywords in english:	character, videogames, gender stereotypes, visual guidelines, avatar
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	70
Callnumber:	pib 2015 maš
Inventory number:	DB460
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 08:30
Last Modified:	16 Oct 2015 08:30
URI:	http://eprints.grf.unizg.hr/id/eprint/2394

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