Percepcija dizajna infografike u različitim medijima

Kovačić, Stela (2015) Percepcija dizajna infografike u različitim medijima. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

PDF DB458_Kovacic_Stela.pdf Restricted to Registered users only Download (3MB)

Abstract

Diplomski rad obuhvaća uvodno objašnjenje pojma infografike, kratku povijest i razvoj, te vrste infografika (statična, pokretna i interaktivna). Da bi se izradila kvalitetna infografika, potrebno je imati znanje u grafičkom dizajnu i razumjeti način na koji ljudi percipiraju (Geštalt teorija). Infografika se bazira na vizualnom učenju, jer su podaci prikazani na vizualan način pomoću ilustracija, grafikona i sl. Time se vrlo kompleksan sadržaj može prikazati na jednostavan i zanimljiv način, što olakšava razumjevanje informacija. Pri oblikovanju infografike, treba uzeti u obzir pravila estetike u grafičkom dizajnu, koja se odnose na primjenu boje, tipografije i forme. Za prikaz podataka, brojeva i statistika, koriste se vizualni prikazi u obliku raznih vrsta grafikona, dijagrama i ilustracija. Trendovi u dizajnu infografika se konstantno mjenjaju, te je važno pratiti trendove kako bi dizajn infografike bio u skladu s vremenom i ukusima ciljane skupine. U svrhu istraživanja izrađene su dvije vrste infografika, statična i pokretna, na kojima se ispitivala problematika teorijskog dijela, te postavljenih hipoteza. Istraživanje je pokazalo da su se hipoteze potvrdile, kojima se pretpostavljalo da različite vrste infografika različito utječu na percepciju i razumjevanje publike, s obzirom na njihovu dob. Također, potvrdila se pretpostavka da ljudi lakše i kvalitetnije uče pomoću infografike. Time se dokazala vrijednost i efikasnost infografike u prijenosu informacija.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Thesis Committee:	Poljičak, Ante and Pibernik, Jesenka and Strgar Kurečić, Maja
Defence date:	5 October 2015
Abstract in english:	This final thesis encompasses an introductory explanation of infographics, its short history and development, as well as the types of infographics (static, motion and interactive). To create a quality infographic it's important to be knowledgeable in graphic design as well as to understand how people perceive things (Gestalt theory). An Infographic is based on visual comprehension because the information it contains is presented in a visual format such as illustrations, charts and etc. That way it is possible to show very complex content in a simpler and more interesting fashion, which makes it easier to understand its information. When designing infographics, one should take into account the rules of aesthetics in graphic design, which relate to the application of color, typography and forms. To view data, numbers and statistics, visual images are used in the form of various types of graphs, charts and illustrations. Trends in infographic design are constantly changing, and it is important to monitor the trends in order for the infographic design to be with the times and tastes of the target group. In the purpose of research, two types of infographics were made, static and motion, on which the theoretical part and hypotheses were examined. Research has shown that the hypotheses, which assumed that different types of infographics had different impacts on the perception and understanding of the audience, considering their age, were confirmed. Also the assumption was confirmed that people learn more easily and better using infographics. With that, the value and efficiency of infographics in the transfer of information was proven.
Uncontrolled Keywords:	vrste infografika, percepcija, vizualno učenje, dizajn
Keywords in english:	types of infographics, perception, visual learning, design
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	63
Callnumber:	pib 2015 kov
Inventory number:	DB458
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 08:42
Last Modified:	16 Oct 2015 08:42
URI:	http://eprints.grf.unizg.hr/id/eprint/2396

Actions (login required)

View Item