Brendiranje grada Labina

Zulijani, Neven (2015) Brendiranje grada Labina. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Brendiranje je proces koji obuhvaća stvaranje ujedinjenog dojma proizvoda kod korisnika, a postiže se integracijom konzistentne teme putem svih komunikacijskih kanala s naglaskom na vizualnim elementima iste cjeline. Tema brendiranja grada Labina uključuje izradu vizualnog identiteta i njegovu implementaciju u cjelokupnu vizualnu komunikaciju, promotivne materijale i signalizaciju koja se u gradu koristi i kojom vrši interakciju. Brendiranje je prijeko potrebno kako bi se stvorila i odašiljala ujedinjena slika grada stanovnicima, ostalim gradovima te turistima. Labin je mali gradić na istočnoj obali Istre sa dugom tradicijom u turizmu i industriji, posebice rudarstvu. Raznolikost i široki spektar polja djelatnosti su prisutni u gradu te zasebno utječu na njegov razvoj, no on bi bio još i veći kada bi ta polja skupno komunicirala.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Thesis Committee:	Poljičak, Ante and Pibernik, Jesenka and Strgar Kurečić, Maja
Defence date:	5 October 2015
Abstract in english:	Branding is a process that includes creating a unified impression of the product by the user, and is achieved by integrating a consistent theme through all channels of communication with an emphasis on the visual elements of the same whole. The topic branding of Labin includes visual identity and its implementation in the entire visual communication, advertising material and signalisation. Branding is essential to create a unified image to communicate with the city residents, tourists and other cities. Labin is a small town on the east coast of Istria with a long tradition in tourism and industry, especially mining. The variety and a wide range of fields of activity are present in the city and separately they influence its development, but it would be even greater if these fields collectively communicated.
Uncontrolled Keywords:	brendiranje, grad Labin, vizualni identitet
Keywords in english:	branding, town of Labin, visual identity
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	71
Callnumber:	pib 2015 zul
Inventory number:	DB456
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 08:59
Last Modified:	16 Oct 2015 08:59
URI:	http://eprints.grf.unizg.hr/id/eprint/2398

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