Percepcija dizajna ambalaže za zdravu hranu

Bratoš, Antonia (2015) Percepcija dizajna ambalaže za zdravu hranu. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Budući da je dizajn ambalaže jedan od ključnih faktora za odabir proizvoda i da trend zdrave hrane sve više uzima maha, provedeno je istraživanje na karakteristikama postojećih ambalaža zobenih pahuljica s ciljem dobivanja informacija o percepciji dizajna ambalaža zobenih pahuljica. Istraživanjem karakteristika vizualnih i tekstualnih elemenata na ambalažama poput fotografija, ilustracija, boja, kompozicije na ambalaži, tipografije, logotipa, informacija o proizvodu, simbola dobit će se smjernice koje su uočene kao zajedničke. Istražit će se karakteristike ciljne publike za zdravu hranu, njihovog načina percepcije i uočavanja informacija. Dobivenim smjernicama zaključit će se da li ih ciljna publika smatra jednako važnim i što im je bitno. Na temelju smjernica dobivenih anketom oblikovat će se prikladna ambalaža prema smjernicama.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Thesis Committee:	Brozović, Maja and Pibernik, Jesenka and Koren Ivančević, Tajana
Defence date:	5 October 2015
Abstract in english:	Since the packaging design is one of the key factors for choosing products and that the trend of healthy food is growing, the research was conducted on the characteristics of existing cereal packaging in order to obtain informations on the perception of design for cereal packaging. The study of visual characteristics and textual elements on the packaging, such as photography, illustration, color, composition on the packaging, typography, logos, product information, symbols will obtain the guidelines that are perceived as common. The research will be conducted on the characteristics of the targeted audience for healthy food, their way of perception and perception of information. With received indications It will be concluded if the targeted audience is equally important and what matters to them. The appropriate packaging will be formed according to the guidelines obtained on the basis of directives issued by the survey.
Uncontrolled Keywords:	ambalaža, zdrava hrana, dizajn, percepcija
Keywords in english:	packaging, healthy food, design, perception
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	68
Callnumber:	pib 2015 bra
Inventory number:	DB454
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 09:11
Last Modified:	16 Oct 2015 09:11
URI:	http://eprints.grf.unizg.hr/id/eprint/2400

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