Osiguravanje kvalitete u procesu razvoja inovativne ambalaže

Miočić, Luka (2015) Osiguravanje kvalitete u procesu razvoja inovativne ambalaže. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Milčić, Diana].

Preview

PDF DB450_Miocic_Luka.pdf Download (871kB) | Preview

Abstract

Projektiranje ambalaže kompleksan je proces koji ima presudan utjecaj na konačan izgled proizvoda i uspješnu komunikaciju vrijednosti istog. Tijekom tog procesa moraju se ponuditi jasna, funkcionalna rješenja koja će isticati prednosti upakiranog proizvoda i nuditi određenu dodanu vrijednost samom proizvodu. Najvažnija zadaća projektiranja i dizajna ambalaže jest stvoriti ambalažu koja se razlikuje od konkurentne i koja uspješno prodaje proizvod. Karakteristike koje ambalaža treba zadovoljiti utvrđuju se istraživanjem tržišta. U ovom diplomskom radu opisuje se projektiranje kartonske ambalaže za pizzu. U teoretskom dijelu rada analizira se karton kao materijal te njegove glavne prednosti i glavne karakteristike koje dobra ambalaža mora ispunjavati. Iznesene su teoretske smjernice u procesu razvoja ambalaže te trendovi u razvoju suvremene ambalaže. Sve ta saznanja primijenjena su u teoretskom dijelu kroz praktičnu izradu kartonske ambalaže za pizzu. U anketi su ispitane navike potrošača povezane s korištenjem ambalaže. Ispitano je i zadovoljstvo ispitanika novo-projektiranom ambalažom.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Milčić, Diana
Thesis Committee:	Mahović Poljaček, Sanja and Milčić, Diana and Lozo, Branka
Defence date:	6 October 2015
Abstract in english:	Packaging planning is a complex process which has a decisive influence on the final appearance of the product and the successful communication of the product value. During this process clear and workable solutions must be offered that will highlight the benefits of the product and offer some added value to the product itself. The most important task of planning and packaging designe is to create packaging that is different from the competition and that will successfully sell the product. Characteristics that packaging needs to meet are determined by market research. This thesis describes the design of the packaging for pizza. The theoretical part analyzes the cardboard material as well as its main advantages and main features that good packaging must meet. Theoretical guidelines in the process of packaging development are presented as well as trends in the development of modern packaging. All these findings were used in the theoretical part of the practical production of cardboard packaging for pizza. The survey examined the habits of consumers associated with the use of packaging. Satisfaction of respondents about newly-engineered packaging was tested.
Uncontrolled Keywords:	projektiranje ambalaže, funkcionalna rješenja, istraživanje, kartonska ambalaža, ambalaža za pizzu
Keywords in english:	packaging design, functional solutions, research, cardboard packaging, packaging for pizza
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	60
Callnumber:	mil 2015 mio
Inventory number:	DB450
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 10:44
Last Modified:	16 Oct 2015 10:44
URI:	http://eprints.grf.unizg.hr/id/eprint/2404

Actions (login required)

View Item