Uloga dizajnera u prikazu realne ili iskrivljene slike žena i muškaraca na fotografijama u popularnim časopisima

Zidarić, Zrinka (2015) Uloga dizajnera u prikazu realne ili iskrivljene slike žena i muškaraca na fotografijama u popularnim časopisima. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Fotografije su sastavni dio većine medija. U časopisima, su se počele češće pojavljivati nakon modernizacije tiskarskih strojeva, tj. izuma tiskarske rotacije i fotogravure početkom 20. stoljeća. Uloga dizajnera je u tom periodu bil posebno važna zbog stvaranja novih pogleda na svijet preko prikaza muškaraca i žena na časopisnim fotografijama. Uloga dizajnera je i danas velika, ali pojavom računalne tehnologije postalo je mnogo lakše raditi na uređenju časopisa. Danas je retuširanje fotografija i prikazivanje hiperealnih scena postalo sve češće, a sponzorirani članci i marketinške poruke su u časopisima sve važnije. Također je sve češći prikaz naslja nad modelima. Teško je razlučiti slobodnu volju dizajnera u ovakvim neprimjerenim prikazima. Izdavanje časopisa s nenasilnim scenama na fotografijama, bez pretjeranog retuširanja i heperalističnih scena je način na koji se može utjecati na smanjenje negativne poruke koju ponekad časopisi šalju svojim čitateljima.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Mrvac, Nikola and Mikota, Miroslav and Žiljak Stanimirović, Ivana
Defence date:	6 October 2015
Abstract in english:	Photos are an integral part of most media. In magazines,they began to appear more frequently after the modernization of printing machines, actually after invention of printing and photogravure rotation at the beginning of the 20th century. The role of designers in this period was particularly important for creating a new views on the world through the presentation of men and women in newspaper photographs. The role of the designer is still great, but the advent of computer technology has made much easier to work on the organization of the magazine. Today’s photo-collage and display of hyperrealistic scenes has become more common, and sponsored articles and marketing messages in magazines are more and more important. It is also more common display of violence against models. It is difficult to distinguish the free will of the designer in such inappropriate depictions. Publishing of journals with non-violent scenes in the photographs, without excessive retouching and hyperralistic scenes is the way it can influence the decrease of negative messages that sometimes magazines sent their readers.
Uncontrolled Keywords:	fotografija, časopisi, retuširanje, hiperralistične scene
Keywords in english:	photos, magazines, retouching, hyperrealistic scenes
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	58
Callnumber:	mik 2015 zid
Inventory number:	DB437
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 14:05
Last Modified:	16 Oct 2015 14:05
URI:	http://eprints.grf.unizg.hr/id/eprint/2417

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