Prilagodba korporativnog identiteta različitim kampanjama

Habazin, Dino (2015) Prilagodba korporativnog identiteta različitim kampanjama. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mandić, Lidija].

PDF DB488_Habazin_Dino.pdf Restricted to Registered users only Download (1MB)

Abstract

Razvijanje korporacijskog identiteta nekoga poduzeća, te identiteta samoga proizvoda koji se nudi, postaje nužnost kako bi se ostvarila što bolja prodajna moć na bogatom, zasićenom tržištu. Svako poduzeće koje posluje na tržištu razvija svoj jedinstveni identitet, vodeći računa o tome na koji se način želi prezentirati u javnosti, kakvu poruku želi poslati potencijalnim potrošačima, a sve sa ciljem postizanja što uspješnijih prodajnih rezultata. Osnovna sastavnica korporativnog identiteta je njegov vizualni identitet, koji svojim osnovnim (ime, slogan, logo, tipografija i boja) i dodatnim elementima stvara detaljnu, jedinstvenu sliku poduzeća na koje se odnosi. Svojevrsni priručnik koji sadrži pravila i upute za korištenje svih elemenata vizualnog identiteta, predstavlja knjiga grafičkih standarda Nakon detaljnog prikaza svih navedenih elemenata u ovome radu se na praktičnom primjeru Douglas parfumerija d.o.o., prikazuje na koji način se razvojem vizualnog identiteta kroz sve njegove elemente, razvija i njegov korporativni identitet.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mandić, Lidija
Thesis Committee:	Poljičak, Ante and Mandić, Lidija and Strgar Kurečić, Maja
Defence date:	7 October 2015
Abstract in english:	Developing the corporate identity of a company and the identity of the product which has been offered, is becoming a necessity in order to achieve the best possible selling power in the rich, quite satiated market. Any company which operates in the market develops its own unique identity, taking into account the way in which it wants to be presented to the public, what message it wants to send to the potential consumers, with the aim of achieving the most successful sales results. The basic component of a corporate identity is its visual identity, which includes its primary elements such as name, slogan, logo, typography and color as well as its additional elements. These elements create a detailed, unified picture of the company to which it relates. A manual that provides the rules and guidelines for the use of all the elements of the visual identity is presented in the book of graphic standards. After a detailed presentation of all these elements, by using a practical example of Douglas Perfumery Ltd., this paper shows the way in which by development of the visual identity through all of its elements, its corporate identity develops as well.
Uncontrolled Keywords:	korporativni identitet, vizualni identitet, elementi vizualnog identiteta, knjiga grafičkih standarda
Keywords in english:	corporate identity, visual identity, elements of visual identity, book of graphic standards
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	61
Callnumber:	man 2015 hab
Inventory number:	DB488
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	19 Oct 2015 10:52
Last Modified:	19 Oct 2015 10:52
URI:	http://eprints.grf.unizg.hr/id/eprint/2428

Actions (login required)

View Item