Optimizacija datotečnih formata sadržaja i sustava prikaza u primjeni web oglašavanja

Dončević, Ivan (2016) Optimizacija datotečnih formata sadržaja i sustava prikaza u primjeni web oglašavanja. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Završni rad se sastoji od analize različitih formata pohrane: poput .png, .gif, .jpeg i .swf; te njihove sustave prikaza: HTML, CSS i Adobe Flash Player. Spomenuti elementi se kombiniraju na više načina u web oglašavanju. Rad istražuje ne samo najopsežnije korištene formate i sustave već i druge, neobičnije, koji možda u nekim ulogama bolje funkcioniraju. U obzir su uzete različite platforme prikaz i moguće primjene neke reklame. Metodikom završnog rada se analiziraju različiti uvjeti poput animiranih, interaktivnih ili statičnih primjena. U obzir su uzeti datotečna veličina oglasa; što uključuje kod i sadržaj; te reprodukcija boja. Cilj rada je pronaći najefikasniji format za neku primjenu i platformu prikaza unutar šire sfere web oglašavanja.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Žiljak Stanimirović, Ivana and Mikota, Miroslav and Mrvac, Nikola
Defence date:	20 September 2016
Abstract in english:	This work is an analysis of different image storage formats: like .png, .gif, .jpeg and .swf; and their respective delivery systems: HTML, CSS and Adobe Flash Player. Before mentioned elements are combined in different ways in web advertising. This work investigates not only the most popular formats, but the weirder ones as well. This work will investigate different variables like animated, interactive or static applications. The work focuses on digital size of the ad, which includes both the code and content; and color reproduction. The goeal of this work is to find the most efficient format for a given application in the broader sphere of web advertising.
Uncontrolled Keywords:	web oglasi, oglašavanje, format pohrane, sustav prikaza
Keywords in english:	web advertising, advertising, storage formats, delivery system
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	32
Callnumber:	MIK 2016 DON
Inventory number:	Z743
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	12 Oct 2016 08:53
Last Modified:	12 Oct 2016 08:53
URI:	http://eprints.grf.unizg.hr/id/eprint/2553

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