Kolorimetrijske tolerancije europskih i domaćih brendova

Jakovljević, Adriana (2017) Kolorimetrijske tolerancije europskih i domaćih brendova. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Zjakić, Igor].

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Abstract

Živimo u društvu kojemu je vid najrazvijenije osjetilo i gdje se većina poruka prenosi vizualno. Zbog toga se i marketing prilikom oglašavanja također najviše oslanja na vid. U našem potrošačkom društvu vrlo važan element svakog proizvoda je njegov vizualni identitet, a najznačajniji element vizualnog identiteta je boja. Pri odabiru boje treba paziti na uočljivost, ali i diferencijaciju budućeg proizvoda. Nakon toga još složeniji zadatak je tu boju uvijek jednako reproducirati na svim medijima i materijalima. Boju možemo kolorimetrijskim metodama objektivno opisati, ali potrošači boju vide subjektivno kao psihofizički podražaj. Dolazimo do problema kako tu boju otiskivati na različitim površinama, a da ona uvijek izgleda identično i da uvijek asocira na brand kojeg zastupa. Sa stajališta kontrole kvalitete u grafičkoj tehnologiji, kolorimetrijska razlika opisuje kvalitetu reprodukcije, odnosno pokazuje odstupanje reprodukcije od originala. Spomenuta odstupanja dovode do određenih kolorimetrijskih tolerancija koja dopuštaju različiti brandovi. Upotrebom raznih mjernih uređaja, primjerice kolorimetra, boja se izmjeri zatim brojčano opiše. Prikazuje se u sustavima za prikaz boja (objektivni sustavi bazirani na CIE zakonitostima CIE XYZ, CIE LAB, CIE LUV), od kojih je CIELAB sustav prostor boja temeljen na objektivnom vrednovanju boja i koji je najbliži vizualnoj percepciji. Zbog subjektivnog načina percipiranja boja kod ljudi, ova tematika dotiče i psihologiju boja.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Zjakić, Igor
Thesis Committee:	Banić, Dubravko and Zjakić, Igor and Bates, Irena
Defence date:	19 September 2017
Abstract in english:	We live in a society where vision is the most developed sense trought which most messages are transferred. Therefore, marketing is heavily relying on the aspect of vision while advertising. In consumer society a very important element of every product is its visual identity and the most important element of a visual identity is color. When choosing a color, attention should be given to obviousness and differentiation of the future product. After that, an even more complex task is to evenly reproduce that color onto every media and material. Color can be objectively described with colorimetric methods but consumers see colors as a psychophysical stimulus. Therefore we are facing a problem how to print that color on different materials to always get an identical look so it can be associated with the brand. From a viewpoint of graphic technology quality control, colorimetric subtraction describes reproduction quality and the deviation between reproduction and the original. Mentioned deviations lead to specific colorimetric tolerances which are allowed by different brands. Using different measuring devices, for example colorimeter, color is measured and afterwards numerically described. It is shown in systems for color display (objective systems are based on CIE legalities CIE XYZ, CIE LAB, CIE LUV), from which CIE LAB system scope is based on objective color evaluation and is closest to visual perception. People perceive colors subjectively, therefore this topic is associated with color psychology.
Uncontrolled Keywords:	boja, kvaliteta, kolorimetrija, brand, psihologija
Keywords in english:	color, quality, colorimetry, brand, psychology
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	27
Callnumber:	ZJA 2017 JAK
Inventory number:	Z793
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	28 Sep 2017 07:40
Last Modified:	30 Jan 2018 09:06
URI:	http://eprints.grf.unizg.hr/id/eprint/2716

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