Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu

Mikolić, Anja (2017) Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Jurković, Vanda].

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Abstract

Ambalaža je prvi kontakt potrošača sa proizvodom i zbog toga ima bitan utjecaj na sam odabir proizvoda. Djeci, kao specifičnoj ciljanoj skupini potrošača, nastoji se dizajnom, prilagodbom boja i vizualnih elemenata što više približi. Često se koriste stilizirani likovi i žive boje kako bi se izazvalo određeno raspoloženje, prepoznatljivost te odabir proizvoda. U ovom radu obrađuje se uloga stiliziranih likova u prehrambenoj ambalaži za djecu te njihova funkcija u marketingu i prodaji; analiziraju se likovi korišteni u postojećoj ambalaži na tržištu te osmišljava i analizira vlastiti stilizirani lik.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Jurković, Vanda
Thesis Committee:	Brozović, Maja and Jurković, Vanda and Pibernik, Jesenka
Defence date:	20 September 2017
Abstract in english:	Packaging is the first consumer contact with the product and therefore has a significant impact on product selection itself. Children, as a specific target consumer group, prefer certain colors and visual elements. Stylized characters and vibrant colors are often used to create a certain mood, recognition and product selection. This paper deals with the role of stylized characters in children food packaging and their function in marketing and sales; analyzes the characters used in the current packaging market and develops and analyzes own stylized character.
Uncontrolled Keywords:	ambalaža, djeca, dizajn, stilizirani lik
Keywords in english:	packaging, kids, design, stylized character
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	37
Callnumber:	JUR 2017 MIK
Inventory number:	Z798
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	28 Sep 2017 09:17
Last Modified:	28 Sep 2017 09:17
URI:	http://eprints.grf.unizg.hr/id/eprint/2721

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