Utjecaj odabira boje na psihofizikalni doživljaj grafičkog proizvoda

Puljiz, Anamarija (2017) Utjecaj odabira boje na psihofizikalni doživljaj grafičkog proizvoda. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Matijević, Mile].

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Abstract

Boja se smatra jednim od najvažnijih elemenata kod izrade svakog grafičkog proizvoda i pravilno korištenje njenih svojstava jedna je od najvažnijih vještina pri prenošenju informacija. U ovom radu cilj je ispitati kakvu percepciju imaju ljudi o sposobnosti utjecaja boje podloge, fotografije i tipografije na privlačenje njihove pažnje i utjecaja na njihove odluke prilikom odabira proizvoda. Dizajniran je novi grafički proizvod kojem su mijenjani najvažniji vizualni elementi, to jest boja pozadine, tipografija i fotografija. Za potrebe istraživanja provedena je anketa doživljaja novog grafičkog proizvoda u ovisnosti o tim elementima.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Matijević, Mile
Thesis Committee:	Mrvac, Nikola and Matijević, Mile and Mikota, Miroslav
Defence date:	20 September 2017
Abstract in english:	Colour is one of the most important elements in production of every graphic product and the proper use of its properties is one of the most important skills in transmitting information. The purpose of this paper is to examine the perception that people have about the ability of influence of the color of substrates, photos and typography to attract their attention and on their decisions when they choose the product. A new grapich product has been designed and the most important visual elements, such as background colors, typography and photographs has been changed. For research purposes, a survey of the experience of a new graphic product has been carried out depending on these elements.
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	26
Callnumber:	MAT 2017 PULJ
Inventory number:	Z800
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	28 Sep 2017 09:35
Last Modified:	28 Sep 2017 09:35
URI:	http://eprints.grf.unizg.hr/id/eprint/2723

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