Dizajn interaktivne razglednice grada Zadra

Beverin, Ana (2017) Dizajn interaktivne razglednice grada Zadra. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mandić, Lidija].

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Abstract

Ovaj diplomski rad bavi se novim pristupom u dizajnu za promociju turističkog mjesta. U uvodu rada objašnjena je važnost ilustracije i animacije kroz povijest te su predstavljeni ciljevi ovog rada. Kroz sljedećih nekoliko poglavlja pobliže su opisane uloge vizualnih komunikacija, ilustracija, animacija i storytellinga u marketingu, kao i uloga korištenja emocionalnog pristupa prilikom dizajniranja. Osim toga, istraženi su različiti principi i procesi iza izrade animacija i ilustracija, s posebnim naglaskom na 12 principa animacije. Objašnjen je proces izrade web stranice te uloga korisničkog iskustva prilikom izrade iste. Nakon istraživačkog dijela, izrađen je i predstavljen dizajn interaktivne razglednice grada Zadra. Proces izrade interaktivne razglednice detaljno je objašnjen u drugom dijelu diplomskog rada. Na kraju, napravljeno je istraživanje utjecaja emocionalnog dizajna u korisničkom iskustvu i povezivanju korisnika s destinacijom koju promoviramo. Rezultati su statistički obrađeni i predstavljeni u zasebnom poglavlju.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mandić, Lidija
Thesis Committee:	Strgar Kurečić, Maja and Mandić, Lidija and Poljičak, Ante
Defence date:	25 September 2017
Abstract in english:	This thesis deals with the new approach to the promotion of a tourist place .The introduction of the work has illustrated the importance of illustration and animation through history and the goals of this thesis. Through the following several chapters, the role of visual communication, illustration, animation and storytelling in marketing is described more closely, as well as the role of using emotional approach when designing. In addition, different principles and processes have been explored behind animation and illustration, with a special emphasis on the 12 principles of animation. The process of website development has been explained and the role of user experience in making it. After the research part, the design of interactive Zadar postcard was made and presented. The process of creating an interactive postcard is explained in detail in the second part of the thesis. At the end, a survey was conducted about the impact of emotional design in user experience and the connection between the user and the destination we are promoting. The results are statistically processed and presented in a separate chapter.
Uncontrolled Keywords:	ilustracije, animacije, promocija, destinacija, emocionalni dizajn
Keywords in english:	illustration, animation, promotion, destination, emotional design
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	46
Callnumber:	MAN 2017 BEV
Inventory number:	DB644
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	05 Dec 2017 10:24
Last Modified:	05 Dec 2017 10:24
URI:	http://eprints.grf.unizg.hr/id/eprint/2772

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