Utjecaj boje na percepciju modne i produkt fotografije

Bečica, Tina (2017) Utjecaj boje na percepciju modne i produkt fotografije. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

U ovom diplomskom radu se obrađuje tema komercijalne fotografije s osvrtom na problematiku utjecaja boja na njenu percepciju. Teoretski dio diplomskog rada obuhvaća kratak pregled modne i produkt fotografije, opis simbolike i psiholoških značenja boja, utjecaj boja na određene sfere marketinga te opis harmonija boja kao temelj za eksperimentalni dio. Eksperimentalni dio se bavi istraživanjem u obliku autorskih fotografija od kojih svaka fotografija predstavlja određenu kombinaciju harmonija boja. Istraživanje se vrši u obliku online anketa prezentiranih dvjema skupinama sudionika te u obliku dodatnog istraživanja eye tracker metodom. Prezentirane ankete su rješavane u obliku procjene pojedinačnih i skupnih fotografija, a svi dobiveni podaci su obrađeni pomoću statističkih testova.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Žiljak Stanimirović, Ivana and Mikota, Miroslav and Mrvac, Nikola
Defence date:	26 September 2017
Abstract in english:	Commercial photography and problematic of color impact on its'perception is the main theme of this masters thesis. Theoretical part of this thesis included a short review of fashion and product photography, description of symbolics and psychological meanings of color, color impact on marketing as well as color harmonies theory. Experimental part is performed in the form of autographic photographs, each of which represents one form of color harmony. Research was done in the form of online surveys presented to two individual groups of people. Eye tracking research was formed as second, support research for the first one. One group of participants had to evaluate individual photos, while another group had to rank group photos. All the collected data was processed by statistical tests.
Uncontrolled Keywords:	fotografija, harmonija, boja, utjecaj, procjena
Keywords in english:	photography, harmony, color, impact, evaluation
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	81
Callnumber:	MIK 2017 BEČ
Inventory number:	DB656
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	26 Jan 2018 11:55
Last Modified:	26 Jan 2018 11:55
URI:	http://eprints.grf.unizg.hr/id/eprint/2786

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