Usporedba prijenosa informacija pokretnom grafikom i mrežnim stranicama

Janković, Matea (2017) Usporedba prijenosa informacija pokretnom grafikom i mrežnim stranicama. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Pokretna grafika je multimedijski projekt koji sadrži video, animaciju, fotografiju i ilustraciju. Zahvaljujući napretku tehnologije pokretna grafika rapidno evoluira i nalazi svoje mjesto u širokom području digitalnog okruženja. Može se koristiti u edukacijske i zabavne svrhe, svrhe brandinga te prijenosa informacija. Njenom uporabom možemo upiti velike količine informacija u kratkom vremenu i relativno malom prostoru. U diplomskom radu opisan je proces izrade poktretne grafike već postojećeg projekta In Public In Particular (IPIP) kojom će se objasniti problematika i cilj samog projekta. Provedeno je anketno istraživanje na dvije grupe ispitanika koji nemaju prethodna saznanja o projektu. Zadatak ispitanika bio je saznati o čemu se u projektu radi i odgovoriti na pitanja. Jedna grupa imala je web stranicu kao izvor informacija, a druga pokretnu grafiku. Cilj rada je definirati privlači li ljude pokret iznad statike i je li on ključan za efektno slanje poruke. Također, pokazat će se utječe li pokretna grafika na njihove emocije i odluke drugačije od mrežne stranice.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Pibernik, Jesenka
Thesis Committee:	Brozović, Maja and Pibernik, Jesenka and Jurković, Vanda
Defence date:	27 September 0201
Abstract in english:	Motion graphics is a multimedia project which contains video, animation, photography and illustration. Thanks to the technology progress, motion graphics is rapidly evolving and finding its place in the vast area of digital surroundings. It can be used in educational and entertainment purposes, in branding and information transfer. With its usage we can absorb great amount of information in short period of time and relatively small space. In this graduate thesis it is described how motion graphics video is for the In Public, In Particular project (IPIP) created, in which the problematics and the purpose of the project will be explained. The research has been conducted through a poll that has been given to two groups of respondents with no knowledge about the project. Their mission was to find out what the projects is about and answer some questions about it. One group had a web site as a source of information, while other group watched a motion graphics video. Goal of the research is to define if people are generally attracted to movement and if it's the key for effectively sending a message. Also, it will be shown if motion graphics can affect human emotions and decisions differently than a web page can.
Uncontrolled Keywords:	pokretna grafika, animacija, multimedija, projekt
Keywords in english:	motion graphics, animation, multimedia, project
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	48
Callnumber:	PIB 2017 JAN
Inventory number:	DB680
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	02 Feb 2018 09:21
Last Modified:	02 Feb 2018 09:21
URI:	http://eprints.grf.unizg.hr/id/eprint/2810

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