Milovan, Lucian (2018) Doživljaj oglašavanja u ovisnosti o kvaliteti fotografske slike. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Rad se bavi besplatnim internetskim oglašavanjem i fotografijom u oglašavanju, tj. pitanjem je li oglas koji ima kvalitetnije fotografije uspješniji, pregledan više puta i sl. Rad će se time baviti s teorijske i praktične strane. Teorijski će obraditi oglašavanje i fotografiju, a praktično će se fotografije iz oglasa uspoređivati kako bi se ustanovilo imaju li oglasi s kvalitetnijim fotografijama više pregleda, to jest, veću vidljivost.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Matijević, Mile and Mikota, Miroslav and Mrvac, Nikola |
| Defence date: | 20 September 2018 |
| Abstract in english: | The paper deals with free-of-charge internet advertising and photography in such advertisements, that is – it deals with the question whether an ad with better quality photographs is more successful, opened and viewed more times and so on. The paper deals with this from two standpoints, one is the theoretic one and the other is practical. The theoretic part will deal with advertisement and photography in general, and the practical part will compare the photographs from several ads to see whether better quality phtographs equal higher visibility. |
| Uncontrolled Keywords: | oglašavanje, fotografija, internetsko oglašavanje, pregledi |
| Keywords in english: | advertisement, photography, internet advertisement, views |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 27 |
| Callnumber: | MIK 2018 MIL |
| Inventory number: | Z893 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 04 Dec 2018 09:09 |
| Last Modified: | 04 Dec 2018 09:09 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2912 |
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