Stipić, Mate (2018) Snaga brenda u uvjetima tržišnog gospodarstva. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Rončević, Ante].
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Abstract
Suvremeni tržišni uvjeti i sve veća konkurencija na globalnom i lokalnom nivou zahtijevaju od kompanija da stvaraju lojalne potrošače. U globalnoj borbi za potrošača jedini način da se osvoji ciljno tržište, je stvaranje vrijednosti zbog koje će potrošači ponavljati kupovinu proizvoda. Ta vrijednost se može stvoriti ako kompanija pravilno i dosljedno provodi brendiranje svojih proizvoda, što joj može dati konkurentsku prednost. Najveće globalne kompanije su postale dominantne na svojim tržištima zato što su postale prepoznatljiv brend. Kompanija ili proizvod su brend kad postanu prva asocijacija potrošaču na određenu industriju, događaj, mjesto itd.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Rončević, Ante |
| Thesis Committee: | Mrvac, Nikola and Rončević, Ante and Mikota, Miroslav |
| Defence date: | 20 September 2018 |
| Abstract in english: | Modern market conditions and increasing competition at the global and local level require companies to create loyal consumers. In the global consumer struggle, the only way to win the target market is to create value that will make consumers repeat product purchases. This value can be created if the company correctly and consistently carries out branding of its products, which can give it a competitive edge. The largest global companies have become dominant in their markets because they have become a recognizable brand. The company or product is the brand when they become the first consumer association in a particular industry, event, place, etc. |
| Uncontrolled Keywords: | brend, brendiranje, tržište, proizvodi |
| Keywords in english: | brand, branding, market, products |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 26 |
| Callnumber: | RON 2018 STI.M |
| Inventory number: | Z895 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 04 Dec 2018 09:20 |
| Last Modified: | 04 Dec 2018 09:20 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2914 |
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