Milošević, Mario (2018) Primjena manjih gramatura novinskog papira u višebojnom tisku na roto tiskarskim strojevima. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mrvac, Nikola].
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Abstract
Danas, na tržištu novinskog tiska susrećemo dvije suprotne pojave koje se svakodnevno interesno isprepliću te imaju veliki utjecaj na globalno tržište tiskovina. S jedne strane su izdavači koji usredotočeni na prodaju žele poboljšati kvalitetu tiska, zadržati marketinške prihode i smanjiti pad naklada. Sa druge pak strane očekuju smanjenje troškova tiska, te su prisiljeni slijediti trendove jeftinijih repromaterijala te papira manjih gramatura. Isto tako moraju se prilagoditi i novim hibridnim polivalentnim strojevima radi bolje iskoristivosti samih kapaciteta. Obrnuta proporcionalnost koja zapravo djeluje u zajedničkom krajnjem interesu, a to je globalna tržišna utakmica novinskog tiska sa novim medijima.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mrvac, Nikola |
| Thesis Committee: | Mikota, Miroslav and Mrvac, Nikola and Matijević, Mile |
| Defence date: | 24 September 2018 |
| Abstract in english: | Today, in the newsprint market, we encounter two opposite phenomena that are linked to each other, on a daily basis, and have a major impact on the global printing market. On the one hand, publishers focusing on sales want to improve print quality, keep marketing revenue and decline in sales, expect a reduction in printing costs and are forced to follow the trends of cheaper raw material and smaller grammatical paper. Also, new hybrid multipurpose machines need to be adapted to better utilize their own capacities. The overwhelming proportionality that acts in the common ultimate interest is the global market game of the press with new media. |
| Uncontrolled Keywords: | Globalno tržište tiskovina, novinski tisak, papir manje gramature, troškovi |
| Keywords in english: | The global market for printing, newsprint, lower grammage paper, costs |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 57 |
| Callnumber: | MRV 2018 MIL |
| Inventory number: | DB753 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 15 Jan 2019 08:09 |
| Last Modified: | 15 Jan 2019 08:09 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2962 |
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