Knöll, Ivana (2018) Internet marketing - Instagram. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Rončević, Ante].
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Abstract
Marketing je poslovna koncepcija koja se kontinuirano prilagođava promjenama na tržištu , u okruženju. Internet marketing je relativno nov način provođenja spleta marketinških aktivnosti, a posebno oglašavanja proizvoda i usluga. Marketing jako brzo napreduje te je svakim danom inovativniji i lakše dostupan svim korisnicima. Zahvaljujući društvenim mrežama, internet marketing lako je dostupan svakom pojedincu. Instagram kao jedna od vodećih društvenih mreža, u kratkom je roku uspjela biti glavna platforma za promoviranje i oglašavanje. Ovaj rad će se temeljiti upravo na internet marketing kroz društvenu mrežu Instagram. Opisat će se njegov algoritam te način na koji funkcionira te njegove prednosti i nedostatci. Objasnit će se mogući načini oglašavanja promocije kojima se korisnici služe. Još jedan važan faktor su digitalne fotografije. Kroz ovaj rad će se objasniti način na koji je potrebno svoje profile osmisliti, kako urediti fotografije, te predočiti važnost vizualnog dojma na ovakvim platformama. Obuhvatit će se i pojava blogera koji imaju veliku važnost na ovoj platformi te trendove koje su uveli , primjerice prodaja svojih osobnih filtera, zbog potrebe korisnika za jedinstvenim izgledom svojih profila, što također određuje kakva se populacija želi privući. Također će se objasniti način na koji Instagram pomaže tvrtkama, agencijama i blogovima unaprijediti njihovo poslovanje te poboljšavanje pozicije same web stranice.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Rončević, Ante |
| Thesis Committee: | Mikota, Miroslav and Rončević, Ante and Mrvac, Nikola |
| Defence date: | 24 September 2018 |
| Abstract in english: | Marketing is a business conception which is continuously adapting to the changes in the market and in it's surroundings. Internet marketing is a relatively new way of doing various marketing activity, but especially those of advertisement of the products and services. Marketing progresses very fast and with every day it becomes more innovative and readily accessible to all users. Thanks to the social networks, internet marketing is easily available to every individual. Instagram, as one of the leading social networks, has shortly been able to become main platform for promotion and advertising. This paper is based precisely on that, on internet marketing through the social network that is Instagram. This paper will describe his algorithm and the way it works, and it's advantages and flaws, as well as describing possible ways to advertise promotions which are used by the users. Another important part are digital photographies. Through this paper there will be explanations on how to come up with the profiles, how to edit photos and to give the importance to the visual impressions on these kinds of platforms. We will also encorporate the aspect of bloggers who have great importance on this platforms, and also the trends then brought, e.g. selling their personal filters, because of the need of unique looks of their profiles, which in term also determines what type of population is wanted to be drawn in. It will also be explained the way Instagram helps companies, agencies and blogs to improve their business and improving the position of the web-page itself. |
| Uncontrolled Keywords: | internet marketing, instagram, blogeri, digitalna fotografija, filteri |
| Keywords in english: | internet marketing, instagram, bloggers, digital photographie, filters |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 49 |
| Callnumber: | RON 2018 KNö |
| Inventory number: | DB755 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 15 Jan 2019 08:20 |
| Last Modified: | 15 Jan 2019 08:20 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2964 |
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