Malenica, Ivan (2018) Razvoj i budućnost ambalaže u cilju zaštite kupaca i proizvoda. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mrvac, Nikola].
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Abstract
Ambalaža služi kao sredstvo komuniciranja između konzumenta proizvoda i proizvođača. Ambalaža, osim navedenog ima i niz uloga povezanih s očuvanjem i skladištenjem proizvoda, kako bi se zaštitila prilikom transporta (od proizvođača do polica trgovina, odnosno do konzumenata). Ambalaža funkcionira kao osobna identifikacija nekog proizvoda i može biti okidač odluke o kupovini na mjestu prodaje. No najbolji, dugoročni učinci kod kupaca, postižu se kombiniranjem osmišljenog brandiranja proizvoda, kvalitetnog dizajna ambalaže i osmišljene promotivne priče odrađene kroz kreativan dizajn oglasa i prezentaciju putem promotivnih servisa. Na primjer, danas se u velikoj mjeri koriste različiti servisi koje mogu prenijeti cijeli niz poruka i informacija o proizvodima. Pametna ambalaža štiti proizvod, omogućava prepoznavanje i pruža sigurnost, isporučuje pametne etikete i informacije o proizvodu, daje povratnu informaciju o proizvodu i promovira ga. Napredna ambalaža zahtijeva nov pristup koji se očituje u održivosti, ekologiji, prijateljskom pristupu prema korisniku. No, kad se to ispuni, ambalaža postaje najveći marketinški alat koji omogućuje upoznavanje kupca i bolje razumijevanje njegovih potreba. Budućnost predviđa pametnu ambalažu koja će moći nadzirati hranu i prenositi informacije o njezinoj kvaliteti. Jedna od ideja je i mijenjanje boje ovisno o tome koliko je namirnica svježa.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mrvac, Nikola |
| Thesis Committee: | Mikota, Miroslav and Mrvac, Nikola and Matijević, Mile |
| Defence date: | 26 September 2018 |
| Abstract in english: | The packaging serves as a means of communication between the product and manufacturer's consumer. Packaging has a number of roles associated with the storage and storage of the product, to protect it during transport (from manufacturer to store shelves or to consumers). Packaging works as a personal identification of a product and may be the trigger of a purchasing decision at the point of sale. But the best long-term customer benefits are achieved by combining branded product bargaining, quality packaging design, and thoughtful promotional stories through creative creative design and presentation through promotional services. For example, today, a great deal of different services are used that can convey a whole range of messages and product information. Smart packaging protects your product, recognizes and provides security, delivers smart tags and product information, provides product feedback and promotes it. Advanced packaging requires a new approach that manifests itself in sustainability, ecology, friendly approach to the user. But when this is done, the packaging becomes the largest marketing tool that enables a customer to get acquainted with a better understanding of his needs. The future predicts smart packaging that will be able to monitor food and transmit information about its quality. One of the ideas is to change the color depending on how much food is fresh. |
| Uncontrolled Keywords: | Ambalaža, tehnologija, tržište, marketing, ekologija |
| Keywords in english: | Packaging, technology, market, marketing, ecology |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 37 |
| Callnumber: | MRV 2018 MAL |
| Inventory number: | DB777 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 18 Jan 2019 11:42 |
| Last Modified: | 18 Jan 2019 11:42 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2986 |
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