Brajdić, Matea (2019) Fotografija hrane. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Fotografija hrane prakticira se više desetaka godina, često se govori da se prvo jede očima, ali i da slika govori tisuću riječi, pa kako bolje privući potencijalnog kupca nego fotografijom? U proteklih nekoliko godina od pojave društvenih mreža upravo ovaj smjer fotografije razvija se u puno većim razmjerima, a danas se fotografija hrane penje po ljestvici naj plaćenijih i naj perspektivnijih grana fotografije. U današnjem svijetu gotovo svaka osoba prvo će fotografirati, objaviti je na društvene mreže, pa tek onda krenuti sa konzumacijom hrane. Iz toga slijedi da je fotografija hrane neophodna i u ugostiteljskom svijetu, jer je vrlo bitan „alat“ restoranima za poticanje gladi, privlačenje potencijalnog gosta koji pregledom fotografija ima uvid u ponudu i mogućnost procjene kvalitete restorana. No, samo objavljivanje hrane na društvene mreže nije dovoljno da bi se privukli gosti. Kvaliteta i izvedba fotografija igra veliku ulogu u odluci promatrača o jelu na fotografiji. Proces fotografiranja hrane nije jednostavan, pažnju treba usmjeriti na aranžiranje samog jela, ali i korištenje rekvizita za stvaranje ambijenta što se zove „food styling“, rasvjetu, podloge, kut fotografiranja, obradu fotografija. Postoji nekoliko načina fotografiranja hrane, pa tako postoje i pravci „food stylinga“. U radu će se proći kroz tipove i sve elemente fotografije hrane, od opreme, rasvjete, formata datoteka, rekvizita i postavki aparata te kako ih primijeniti za željene ciljeve. Eksperimentalni dio usporediti će minimalističan i maksimalističan „food styling“, te preferiraju li ljudi jedan od dva tipa.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Matijević, Mile and Mikota, Miroslav and Mrvac, Nikola |
| Defence date: | 3 June 2019 |
| Abstract in english: | Food photography has been around for decades, it's often said that you eat with your eyes first, but also that a picture speaks a thousand words, so what better way to attract a potential customer than with a photo? In the past few years since the boom of social media, this genre of photography has been developing on a much larger scale, and today food photography is climbing the ladder of the most paid and most promising branches of photography. In this day and age, almost every person will first take a photo, publish it on social media, and then start eating the food. It then follows that a photo showing food is necessary in the catering world, because it is a very important "tool" for restaurants to attract potential guests who through photo reviews have insight into the restaurants offer and have the possibility of assessing the restaurant's quality. But simply posting food photos to social media is not enough to attract guests. The quality and execution of the photos play a major role in the potential customer's decision on the meal showed on picture. The process of food photography is not easy, attention should be focused on the arrangement of the food itself, called "food styling", lighting, backdrops, photohraphy angles and post processing. There are several directions of food photography, as well as different ways of food styling. This paper will go through all elements of food photography, from equipment, lighting, file formats, photography props and camera settings, and how to use them to get the desired look. The experimental part will compare minimalist and maximalist "food styling", and will people prefer one of the two types. |
| Uncontrolled Keywords: | fotografija, fotografija hrane, stilizacija hrane, rekviziti |
| Keywords in english: | photography, food photography, food styling, food props |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagren |
| Number of Pages: | 41 |
| Callnumber: | MIK 2019 BRA |
| Inventory number: | DB804 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 05 Jun 2019 11:22 |
| Last Modified: | 05 Jun 2019 11:22 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3016 |
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