Primjena eko dizajna u osmišljavanju vizualnog identiteta ekološke udruge

Kardaš, Petra (2019) Primjena eko dizajna u osmišljavanju vizualnog identiteta ekološke udruge. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Bolanča Mirković, Ivana].

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Abstract

U današnje vrijeme briga o okolišu je postala nebitna i zanemariva tema. Zbog negativnih posljedica nebrige o prirodi koje se svakodnevno osjete, javile su se posvuda u svijetu ekološke udruge koje se bore za očuvanje okoliša. Jedna od tih udruga je Ekološka udruga „Zeleni klik”. Kako je to još uvijek mala udruga treba joj pomoć pri razvijanju i prikazivanju javnosti te tu nastupa grafički dizajn. Zajedno u suradnji s udrugom ideja je bila izgraditi vizualni identitet udruge koji im nedostaje kako bi se prikazali javnosti onakvima kakvima zapravo jesu. Pomoću korištenja eko dizajna gradio se vizualni identitet koji se primjenjivao na razne grafičke materijale: logo, plakat i posjetnica.

Item Type: Baccalaureus work - Undergraduate programme
Mentor name: Bolanča Mirković, Ivana
Thesis Committee: Kulčar, Rahela and Bolanča Mirković, Ivana and Brozović, Maja
Defence date: 18 September 2019
Abstract in english: Today, environmental care has become an irrelevant and negligible topic. Due to the negative consequences of environmental concerns that are being felt on a daily basis, ecological associations are being founded everywhere in the world and they are fighting for environmental protection. One ofthese associations is the Zeleni klik! Association. As it is Still a small association, it needs help developing and representing itself to the public and this is where graphic design comes in. Working together With the association, the idea was to build the visual identity ofthe association to represent themselves to the public. Using eco designs, visual identity was built and was applied to a variety ofgraphic materials: logo, poster and business card.
Uncontrolled Keywords: okoliš, ekološka udruga, eko dizajn, vizualni identitet, grafički materijali
Keywords in english: environment, ecological association, eco design, visual identity, graphic materials
Subjects: TECHNICAL SCIENCES > Graphic Technology
Institution: Grafički fakultet
City: Zagreb
Number of Pages: 25
Callnumber: BOL 2019 KAR
Inventory number: Z941
Depositing User: Nina Jelača
Status: Unpublished
Date Deposited: 11 Dec 2019 11:44
Last Modified: 11 Dec 2019 11:44
URI: http://eprints.grf.unizg.hr/id/eprint/3052

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