Kruhak, Lea (2019) Utjecaj fotografije na ambalaži za dječje lijekove. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Farmaceutska industrija danas u svijetu predstavlja jednu od najvažnijih i najprofitabilnijih industrija. Proizvode dijeli na dva segmenta: lijekove na recept i lijekove u prodaji bez recepta, sukladno podjeli bazira se i dizajnersko oblikovanje ambalaže. Ambalaža je nosioc informacije, ona je sve ono u što proizvod opremamo da bi ga u konačnici zaštitili i neoštećenog dopremili do krajnjeg korisnika. Njena uloga je zaštita proizvoda, ali i promoviranje i privlačenje kupaca, pa zbog toga ona mora biti kvalitetno i inovativno dizajnirana kako bi uspjela prenijeti željenu poruku. Fotografija je element ambalaže koji svojom upadljivošću može ostvariti ciljeve ambalaže te impulzivno djelovati na krajnje korisnike. Korisnici preferiraju fotografije na ambalaži, a kvalitetne fotografije imaju utjecaj na doživljaj osobina proizvoda. U ovom radu nastoji se pokazati kolika je uloga fotografije kao elementa ambalaže u konkurentnosti nekog proizvoda na tržištu lijekova.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Matijević, Mile and Mikota, Miroslav and Mrvac, Nikola |
| Defence date: | 23 September 2019 |
| Abstract in english: | The pharmaceutical industry currently is one of the most important and most profitable industries in the world. It divides its products into two segments: prescription drugs and non-prescription drugs on sale according to the division, it is also based on designer packaging forming. Packaging is the in formation carrier, it is all that we equip the product with in order to protect it ultimately and bring it the undamaged to the end-user. Its role is to protect the product, but also promoting and attracting the customers, so it needs to be of good quality and innovatively designed to convey the desired message. The photograph is the packaging element which can, with its conspicuousness, achieve the packaging goals and impulsively effect on the end- users. Users prefer the photographs on the packaging, and high-quality images have an impact on the experience ofthe product characteristics. This work aims to show the role of photography as a packaging element in the competitiveness of a product on the drug market. |
| Uncontrolled Keywords: | Lijekovi, Ambalaža, Fotografija |
| Keywords in english: | Drugs, medicine, Package, Photograph |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 21 |
| Callnumber: | MIK 2019 KRU |
| Inventory number: | Z970 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 17 Dec 2019 12:10 |
| Last Modified: | 17 Dec 2019 12:10 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3081 |
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