Jeličić, Katarina (2019) Parametri optimizacije web stranice u svrhu boljeg pozicioniranja na internetskim pretraživačima. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Skala, Tibor].
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Abstract
U ovom radu napravljene su dvije web stranice; jedna optimizirana prema pravilima optimizacije web stranice za pretraživače (eng. SEO – search engine optimisation) i druga vizualno jednaka ali neoptimizirana. Stranicama se može pristupiti sa sljedećih linkova: www.crekate.studio (optimizirana) i www.no.crekate.studio (neoptimizirana). U cijelosti je opisano optimiziranje temeljeno na Google SEO priručniku te pojašnjeno kreiranje web stranica. Prvi dio rada objašnjava što je SEO i detaljno opisuje njegovu teoriju. Osim današnje glavne podjele on-site i off-site SEO-a, dotaknuta je i tema oglašavanja putem internet tražilica (eng. SEM – search engine marketing). Drugi dio rada posvećen je razvoju web stranica; od njihove idejne razrade i ciljane publike, pa sve do implementiranja SEO pravila kako u kodu tako i u sadržaju. Ciljana publika pojašnjava potrebe i interese koji su temeljni u odabiru ključnih riječi na kojima SEO počiva. Završni dio rada prezentira rezultate i usporedbu optimiziranosti izmeĎu dvije web stranice. Ostavljeno je prostora za dodatna poboljšanja u optimizaciji, a kako je vrijeme jedan od faktora optimizacije, web stranice će za dodatne rezultate biti potrebno pratiti i dalje. Ideja je optimiziranu stranicu koristiti u poslovne svrhe i nastaviti je ureĎivati i održavati prema SEO pravilima.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Skala, Tibor |
| Thesis Committee: | Rudolf, Maja and Skala, Tibor and Stanić Loknar, Nikolina |
| Defence date: | 25 September 2019 |
| Abstract in english: | Two websites have been made for this paper; one is optimized for search engines and the other one is visually identical but not optimized. The pages can be accessed from the following links: www.crekate.studio (optimized) and www.no.crekate.studio (non-optimized). Website optimization is fully described and is based on the Google SEO Guide. The work also describes creation of the two websites. First part of the paper explains what is SEO and details out its theory. In addition to today's main classification that includes on-site and off-site SEO, the topic of search engine marketing (SEM) has been also touched upon. The second part of the paper explains the development of two websites; begenning with their conceptual design and target audience, all the way to the implementation of SEO rules both in code and content. The target audience clarifies needs and interests that are fundamental in choosing the keywords on which the SEO is based on. The final part of the paper presents the results and comparison of optimization between the two websites. Also, there is space left for further optimization improvements, and considering the time is one of the factors of optimization, websites will need to be monitored for additional results. The idea is to use the optimized page for business purposes and continue to edit and maintain it according to SEO rules. |
| Uncontrolled Keywords: | SEO, Google, pretraživači, pauci, ključne riječi pretrage |
| Keywords in english: | SEO, Google, Search Engines, Spiders, Search Keywords |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 49 |
| Callnumber: | SKA 2019 JEL |
| Inventory number: | DB827 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 02 Jul 2020 10:50 |
| Last Modified: | 02 Jul 2020 10:50 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3127 |
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