Ahmetašević, Ida (2019) Kako brendirati. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mandić, Lidija].
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Abstract
U ovom diplomskom radu razrađen je proces izrade brenda. To obuhvaća istraživanje tržišta: ponudu brendova, njihovu povezanost između imena, vizuala i usluge, te izgled samog logotipa. Također, obuhvaća i istraživanje vezano uz samog klijenta, njegove/njezine ideje, želje, te usluge koje pruža. Upoznavanje s karakteristikama samih usluga koje klijent pruža, njegove/ njezine planove za pokretanje brenda i za razvoj bliže i dalje budućnosti, donosi uvid u osobnost brenda, što se uspoređuje sa rezultatima tržišnog istraživanja. Dana istraživanja prvi su korak u razvoju brenda. To je korak koji omogućuje unos osobnosti u dizajn pri defniranju vizuala. Taj korak ključan je u razvoju sljedećih: odabrati kvalitetno ime, postaviti vizualni temelj koji se najbolje veže uz karakter, te kako doći do željenog logotipa na temelju prethodnog. Razrada tih koraka uključuje postavljanje više prijedloga imena i razradu istog do postavljanja fnalnog rješenja. Također odabiru se službeni fontovi, te boje i odlučuje o stilu, i to ne samo logotipa, već i samog brenda što dovodi do odluke o motivu i konstruiranju logotipa. Time ovaj rad dolazi do praktičnog djela, gdje donosi primjer idejnog rješenja izrade dvaju brendova i rezultate analize uspješnosti istih.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mandić, Lidija |
| Thesis Committee: | Strgar Kurečić, Maja and Mandić, Lidija and Poljičak, Ante |
| Defence date: | 26 September 2019 |
| Abstract in english: | In this thesis, the process of branding is elaborated. This includes market research: offering brands, their association between name, visuals and service, and the appearance of the logo itself. It also includes research related to the client, his / her ideas, desires, and the services he / she provides. Familiarity with the features of the services the client provides, his / her plans to launch the brand and to develop it further and further into the future, brings insight into the brand personality, which is compared with the results of market research. This research is the frst step in brand development. It is a step that allows the introduction of personality into the design when defning the visual. This step is crucial in developing the following: choose a quality name, set the visual foundation that best matches the character, and how to get the logo you want. Elaborating these steps involves setting up multiple name suggestions and elaborating them until the fnal solution is set up. Ofcial fonts, colors, and style choices are also chosen, and not just the logos ones, but also for the brand itself, which leads to the decision on sketch and creating the design of logo. With this done, work comes to a practical point, where it provides an example of a conceptual design of two brands and the results of their performance analysis. |
| Uncontrolled Keywords: | Brend, logotip, font, boja, stil |
| Keywords in english: | Brand, logo, font, color, style |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 57 |
| Callnumber: | MAN 2019 AHM |
| Inventory number: | DB836 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 09 Jul 2020 09:55 |
| Last Modified: | 09 Jul 2020 09:55 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3135 |
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