Sesvečan, Martina (2019) Fotomanipulacija u reklamnoj fotografiji. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Fotomanipulacija je obrada fotografija na različite načine, a danas sve više koristi, pogotovo u reklamnoj industriji. Više nije dovoljno koristiti obične fotografije ako postoji mogućnost da one budu obogaćene, promijenjene ili kombinirane. Putem fotomanipulacije dobivaju se efekti kakvi se ne mogu dobiti u stvarnosti. Također kod kreiranja reklamne fotografije bitno je kako će ta fotografija utjecati na gledatelja te hoće li postići željeni učinak. Bitno je da fotografije u reklamnoj industriji budu primjećene i da izazovu određene emocije kod gledatelja. U ovom radu opisano je što je fotomanipulacija, kako se fotomanipulacija koristila u prošlosti, svrhe i tehnike obrade fotografije, kako se obrađuju danas putem računala te koji programi se pritom koriste. Kakav utjecaj na društvo imaju takve fotografije te koja je njihova važnost u reklamnoj industriji. Kroz rad je opisan i prikazan postupak fotomanipulacije. Anketom je provedeno istraživanje o njihovom utjecaju na promatrača.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Matijević, Mile and Mikota, Miroslav and Mrvac, Nikola |
| Defence date: | 26 September 2019 |
| Abstract in english: | Photomanipulation is the processing of photographs in various ways, and is increasingly used today, especially in the advertising industry. It is no longer sufficient to use ordinary photographs if there is a possibility for them to be enriched, altered or combined. Photomanipulation produces effects that cannot be obtained in reality. Also when creating an advertising photo, it is important how the photo will affect the viewer and whether it will produce the desired effect. It is important that the photographs in the advertising industry are noticed and cause certain emotions in the viewer. This paper describes what photomanipulation is, how photomanipulation has been used in the past, the purposes and techniques of photo processing, how it is processed today with computers, and what programs are used in doing so. What impact such photographs have on society and what is their importance in the advertising industry. The process of photomanipulation is described and presented. The survey conducted a research on their impact on the observer. |
| Uncontrolled Keywords: | fotografija, fotomanipulacija, reklame |
| Keywords in english: | photography, photomanipulation, advertisements |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 46 |
| Callnumber: | MIK 2019 SES |
| Inventory number: | DB846 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 13 Jul 2020 09:35 |
| Last Modified: | 13 Jul 2020 09:35 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3146 |
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