Pešut, Nina (2020) Reklamna fotografija. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Strgar Kurečić, Maja].
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Abstract
Fotografija je vizualna umjetnost koja ima veliku ulogu u reklamiranju proizvoda. Omogućuje povezati umjetnost i objekt te ima moć utjecaja. Ovaj završni rad sadrži pregled i razvoj reklamne fotografije te prikaz autorskih fotografija različitih proizvoda i/ili usluga i već postojećih fotografija. Također će se obraditi podatci provedene ankete koja će prikazati na što sve publika obraća pozornost kada je riječ o reklamiranju putem fotografije.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Strgar Kurečić, Maja |
| Thesis Committee: | Mandić, Lidija and Strgar Kurečić, Maja and Poljičak, Ante |
| Defence date: | 18 September 2020 |
| Abstract in english: | Photography is visual art that has a great purpose in product advertising. It allows to connect art and an object and has the power of influence. This final paper contains an overview and development of advertising photos and a display of author’s photographs of various products and/or services and existing photos. Furthermore, the data of the conducted survey will be process which will show how the audience pays attention to advertising trough photography. |
| Uncontrolled Keywords: | reklama, umjetnost, marketing, fotografija |
| Keywords in english: | advertising, art, marketing, photography |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 53 |
| Callnumber: | STR 2020 PEŠ |
| Inventory number: | Z1078 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 13 Nov 2020 09:49 |
| Last Modified: | 13 Nov 2020 09:49 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3248 |
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