Matišev, Toni (2020) Utjecaj mikro-teksta na korisničko iskustvo. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].
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Abstract
Tema ovog diplomskog rada je mikro tekst u grafičkim korisničkim sučeljima i utjecaj mikro teksta na korisničko iskustvo. Pojam mikro teksta odnosi se na riječi, fraze i rečenice u sklopu korisničkog sučelja nekog digitalnog proizvoda (softver, aplikacija, web stranica) koje su direktno povezane s akcijama koje korisnik izvršava kod korištenja proizvoda. Mikro tekst potiče korisnika na akciju, pomaže mu tijekom izvršavanja akcije, i daje povratne informacije nakon što je akcija izvršena. Pomoću mikro teksta aplikacija ili web stranica „komunicira“ s korisnikom, pretpostavlja korisnikova potencijalna pitanja i kratkim i korisnim rečenicama pokušava unaprijed odgovoriti na njih na mjestima gdje je to potrebno, te gradi povjerenje koje korisnik osjeća prema stranici i brendu koji se putem te stranice predstavlja. Pomaže brendovima da istaknu svoju osobnost i diferenciraju sebe, a i svoje web stranice, od konkurencije. Teorijski dio rada bavi se detaljnijim definiranjem pojma mikro teksta, definiranjem elemenata sučelja koji spadaju pod mikro tekst, te demonstriranjem postojećih primjera. Bavi se utjecajem mikro teksta na korisničko iskustvo i opisuju se principi i pravila pisanja kvalitetnog mikro teksta. Eksperimentalni dio rada temelji se na usporedbi korisničkog iskustva dvije varijante korisničkog sučelja koje se razlikuju na temelju mikro teksta. Jedna varijanta ima generičan mikro tekst, dok druga ima kvalitetan mikro tekst koji „komunicira“ s korisnikom, ističe karakter brenda i gradi povjerenje.
| Item Type: | Master's thesis - Graduate Programme |
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| Mentor name: | Pibernik, Jesenka |
| Thesis Committee: | Brozović, Maja and Pibernik, Jesenka and Dolić, Jurica |
| Defence date: | 24 September 2020 |
| Abstract in english: | The theme of this master thesis is micro copy in graphic user interfaces and the effect of micro copy on user experience. The term micro copy refers to words, phrases and sentences that are a part of a user interface of a digital product (software, application, web site) that directly concern the actions that the user takes when using the product. Micro copy motivates the user to take action, helps him while the action is in progress, and gives feedback after the action was performed. Through micro copy an application or web site „communicates“ with the user, presumes his potential questions and through short and useful sentences tries to answer those questions in advance, in places where it is necessary, and builds the user's trust towards the web site and the brand that presents itself through it. It helps brands to accentuate their personality and differentiate themselves, and their web pages, from the competition. The theoretical part of the thesis focuses on defining the term micro copy, defining the elements of the interface that fall in the category of micro copy, and demonstrating existing examples. It focuses on the effect of micro copy on user experience and describes the principles and rules of writing quality micro copy. The experimental part of the thesis focusus on the comparison of two versions of a user experience that are different in terms of the micro copy. One version has generic micro copy, while the other has a quality micro copy that „communicates“ with the users, expresses the personality of the brand and builds trust. |
| Uncontrolled Keywords: | korisnik, sučelje, korisničko iskustvo, mikro-tekst, interakcija |
| Keywords in english: | user, interface, user experience, micro copy, interaction |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 81 |
| Callnumber: | PIB 2020 MAT |
| Inventory number: | DB923 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 19 Mar 2021 10:46 |
| Last Modified: | 19 Mar 2021 10:46 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3310 |
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