Piragić, Monika (2020) Metode istraživanja korisnika u okviru dizajna rješenja za sprječavanje nastanka otpada od hrane. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].
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Abstract
U ovom radu opisuju se metode korisničkog istraživanja u toku ranog stadija razvoja dizajn strategije s ciljem sprječavanja nastanka otpada od hrane na području grada Bjelovara. Raspravlja se pritom važnost uloge dizajna u okvirima strategije održivog razvoja te potencijal za rješavanje višedimenzionalnih društvenih, ekoloških i ekonomskih izazova kroz istraživanje stavova, ponašanja i mentalnih modela primatelja, odnosno korisnika mjera koje se donose od strane lokalnih jedinica samouprave. Opisani su zahtjevi procesa pripreme i provođenja korisničkog istraživanja te odabir mogućih metoda. Prikazana je metodologija provedenog istraživanja koja uključuje odabir ciljane skupine, zatim provođenje ankete na uzorku od 154 stanovnika grada Bjelovara i okolice te korisničkih intervjua sa 7 reprezentativnih ispitanika ciljane skupine. Analizirane su prikupljene kvantitativne i kvalitativne informacije koje se odnose na aktivnosti kupovine, pohrane, pripreme namirnica kao i stavove o problemu nastanka otpada iz čega su dobivene spoznaje o mogućim područjima adresiranja navedenog problema. Krajnji zaključci, pored otkrivanja niša potrebnih mjera uzimaju u obzir analizu konkurentskih i srodnih proizvoda s ciljem preciznog utvrđivanja korisnosti provedenog istraživanja u odnosu na postojeće mjere sprječavanja nastanka otpada od hrane.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Pibernik, Jesenka |
| Thesis Committee: | Brozović, Maja and Pibernik, Jesenka and Dolić, Jurica |
| Defence date: | 24 September 2020 |
| Abstract in english: | This master’s thesis examines possible user research methods for determining design strategy guidelines in the early phases of the sustainable product development cycle. The aim of this strategy is to address the problem of food waste generated by households in the administrative area of Bjelovar city (Croatia). The topics that are being discussed are the importance of design activities in the application of sustainable development principles and the potential for solving multidimensional societal, environmental and economic challenges through researching attitudes, behaviors and mental models of end users. The requirements regarding the preparation and implementation of the appropriate methods are described along with the methodology for the research that was conducted. This includes the selection of target groups, conducting a survey on a sample of 154 household inhabitants in the area of Bjelovar and gathering insights from user interviews conducted with 7 participants from the target group sample. During these activities, quantitative and qualitative data was obtained offering insights into habits of purchasing, storage and food preparation as well as the attitudes concerning the food waste phenomenon. This information was used in identifying the specific measures that could have a positive effect on the food waste generation in the mentioned areas while also raising the quality of life for the participants personally. Aside from discovering particular niches for further exploration, the final conclusion takes into account the competitive analysis of similar products in order to more accurately determine the usefulness of proven research in relation to existing measures for preventing food waste. |
| Uncontrolled Keywords: | korisničko istraživanje, održivi razvoj, otpad od hrane, produkt strategija |
| Keywords in english: | user research, sustainable development, food waste, product strategy |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 80 |
| Callnumber: | PIB 2020 PIR |
| Inventory number: | DB924 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 19 Mar 2021 10:49 |
| Last Modified: | 19 Mar 2021 10:49 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3311 |
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