Stipić, Mate (2020) Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Rončević, Ante].
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Abstract
Cilj ovog diplomskog rada je ukazati na mogućnosti koje nudi marketing te važnost jačanja imidža nogometnog kluba kroz razvoj marketinga. Prikazan je niželigaški nogometni klub, HŠK Posušje, koji ima dosta prostora za napredovanje u izgradnji vlastitog imidža i financijske situacije, a ponajviše mogućnosti za prelazak u viši rang. Stoga je bitno da klub krene s primjenom marketinga u sportu koristeći se web marketingom, raznim medijima i događanjima kako bi skrenuo pozornost na sebe te tako privukao ulaganja. Također je zadatak privući veću posjećenost i zainteresiranost fanova kluba te promoviranje mladih talenata.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Rončević, Ante |
| Thesis Committee: | Mikota, Miroslav and Rončević, Ante and Mrvac, Nikola |
| Defence date: | 24 September 2020 |
| Abstract in english: | The aim of this thesis is to highlight the opportunities offered by marketing and the importance of strengthening the image of a football club through the development of marketing. A low-league football club, HŠK Posušje, was shown, which has plenty of room for advancement in building its own image and financial situation, and above all the possibilities for moving to a higher rank. Therefore, it is important for the club to embark on the application of marketing in sports using web marketing, various media and events to draw attention to itself and thus attract investment. It is also a mission to attract more fans' interest and interest in the club and to promote young talent. |
| Uncontrolled Keywords: | sport, marketing, nogometni klub, društvene mreže |
| Keywords in english: | sports, marketing, football club, social networks |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 40 |
| Callnumber: | RON 2020 STI |
| Inventory number: | DB928 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 24 Mar 2021 10:57 |
| Last Modified: | 24 Mar 2021 10:57 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3315 |
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