Arbanasić, Lovro (2021) Izrada vizualnog identiteta malog proizvođača sportskih automobila. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mustić, Daria].
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Abstract
Diplomski rad bavi se izradom vizualnog identiteta fiktivnog malog proizvođača sportskih automobila utemeljenog u Ujedinjenom Kraljevstvu, utemeljenog na istraživanju tržišta i ciljane publike. Rad se sastoji od teorijskog i praktičnog dijela. U teoretskom dijelu obuhvaćeno je više načina na koji se automobilski proizvođači oglašavaju i stvaraju svoj vizualni identitet te istražiti koje što svaki od njih može donijeti proizvođaču, imaju li nedostataka i čemu teže pojedini proizvođači ovisno o njihovom proizvodnom opusu, kao i kakvu i koliku ulogu u tome ima grafički dizajn. U praktičnom dijelu provedena je analiza konkurencije koja obuhvaća detaljnu analizu logotipa i drugih elemenata grafičkog dizajna koje konkurentski proizvođači koriste za svoj vizualni identitet. Nakon analize konkurencije izrađeno je idejno rješenje logotipa i upitnik uz pomoć kojega se doznalo mišljenje ciljane publike te će se izraditi knjiga standarda i aplikacije na promotivne materijale.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mustić, Daria |
| Thesis Committee: | Jurković, Vanda and Mustić, Daria and Donevski, Davor |
| Defence date: | 29 January 2021 |
| Abstract in english: | This thesis is about making a visual identity of a small fictive sports car manufacturer based in the United Kingdom. Identity is based on a market research and a target audience's opinion. Thesis has theoretical and practical part. Theoretical part consists review of ways car manufacturers advertise themselves and communicate through their visual identity, as well as what each way of communication can provide, what are their flaws, witch way is the best for each brand depending on their products and just how important is the graphic design in the process. Practical part consists detail analysis of the competition, their logos end other elements of their visual identities. After competition analysis a logo has been created, as well as the questionnaire, which was given to the target audience, so they can express their opinion on the logo. Book of graphic standards was also made, as well as applications of the logo on the advertising materials and objects. |
| Uncontrolled Keywords: | Vizualni identitet, Sportski Automobili, Mali proizvođač, Ujedinjeno Kraljevstvo |
| Keywords in english: | Visual identity, Sports cars, Small manufacturer, United Kingdom |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 84 |
| Callnumber: | MUS 2021 ARB |
| Inventory number: | DB957 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 13 May 2021 10:40 |
| Last Modified: | 13 May 2021 10:40 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3346 |
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